Campaign Analyst

As a Campaign Analyst on our Integrated Outreach Solutions team, you will be responsible for developing and supporting multiple outreach campaigns. You’ll work with business partners to gather technical and functional requirements to ensure the build, execution, and delivery of accurate audience data.  The Campaign Analyst will audit and perform testing and quality assurance to ensure flawless delivery, including peer and team design reviews.

You’ll be a great match to this role if you have working experience with:

• Campaign management platforms (preferably Unica Campaign).

• Working with large and varied data sets, from multiple data sources

• Developing logic to identify and segment the intended audience.

• Proficient at SQL query development, including aggregate calculations, case statements, etc.

Note: This is a fully remote role with opportunities to meet in person (in Chattanooga, TN) throughout the year.

Execute member/direct consumer communications strategies in support of marketing, education and clinical outreach efforts. Leads the communications efforts through content management and web publishing tools.

Job Description:

Job Responsibilities

• Manages the Marketing Operations interface with the internal clients to oversee the successful definition, design, creation, and delivery of campaign communications using the automated tools in liaison with the It technical support team.
• Managing campaign deliverables and gathering requirements from business leads to include the management and execution of campaigns.
• Oversee the development and delivery of strategic communications through various channels, collaborating with peers to ensure consistent brand voice and identity.
• Writing queries to test campaign segmentation and creating campaign segmentation, requiring database joins and selections.

Job Qualifications

Education

• Bachelors degree in Computer Information Systems or a related field, or commensurate experience in a professional environment, required.

Experience

• 2 years - Experience with SAS (Base, SQL, Enterprise Miner, Guide) or similar experience with programming and/or statistical analysis required
• 1 year - Experience in designing web-based solutions and/or portal development required
• 1 year - Campaign management or marketing segmentation experience required
• 5 years - Experience in the health care industry

Skills\Certifications

• Experience working with computer GUI-based tools for the creation/facilitation of marketing campaigns and materials
• Understanding of sales and marketing principles, with proven ability to apply successfully.
• Attention to detail, exceptional documentation abilities, and organizational skills
• Proven track record in effectively directing, coordinating and managing employees and workflows
• Proven leadership abilities that promote growth and development of employees
• Accuracy and attention to detail
• Capacity to solve problems and manage multiple assignments with critical deadlines

Job Specific Requirements: 

Preferred Skills:

Number of Openings Available:

1

Worker Type:

Employee

Company:

BCBST BlueCross BlueShield of Tennessee, Inc.

Applying for this job indicates your acknowledgement and understanding of the following statements:

BCBST is an Equal Opportunity employer (EEO), and all employees and applicants will be entitled to equal employment opportunities when employment decisions are made. BCBST will take affirmative action to recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law.

Further information regarding BCBST's EEO Policies/Notices may be found by reviewing the following page:

BCBST's EEO Policies/Notices

BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be