Product Marketing Director for Health Systems

Job Type Full-time Description

About Verato

Verato, the identity experts for healthcare, is a high growth healthcare technology company that enables better care everywhere by providing the single source of truth for identity to organizations across the care continuum. Over 70 of the most respected brands in healthcare rely on Verato’s next generation cloud identity resolution platform for a complete and trusted 360-degree view of their patients, provider networks, and customers in their communities. With significant market momentum building towards digital health transformation, Verato is experiencing hyper customer and revenue growth, doubling in last 15 months alone and growing over 50% annually over the last 3 years. More importantly, Verato celebrates 99% customer retention, exemplifying the fact that customer obsession is at the center of our growth story. 

Core to Verato’s strategy for continued growth is our drive to build a strong people-first culture that attracts, develops and retains the best skills and talent in the world. Verato operates on the simple notion that a company must first and foremost take care of its employees. In turn, these employees will take care of the company’s customers, and these customers will take care of the company’s shareholders. Verato believes in empowering teams with the best tools and development available. Staff receive opportunities to expand their knowledge in areas of technology (e.g. big data, distributed/cloud computing, complex algorithms), healthcare and organizational development. As Verato continues a trajectory of high-growth and high impact, each member of the team gets an influential front-row seat as we execute our business strategy. Together, we can make a profound and positive change in healthcare as we know it today. 

Verato Values

We are focused on continually raising the bar on excellence across the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

About the Position

We are seeking an experienced Product Marketing Director for Health Systems who is interested in joining a highly dynamic and intellectually inspiring team.  Verato’s SaaS software offering is a healthcare-specific Master Data Management (hMDM) platform that provides our customers with a complete and trusted 360-degree view of their patients, consumers, and providers.

This leadership role will be a critical driver for the Healthcare Systems business and will orchestrate the business plan for the Health systems, including but not limited to the overarching strategy, product and solutions positioning and messaging (P&M), packaging, pricing, demand generation plans, sales enablement, partner GTM, market awareness and thought leadership. This leader will drive cross functional alignment between marketing, sales, customer success and product teams. They will be a key contributor to the Verato brand and be the subject matter expert for Healthcare Systems as it relates to Verato solutions.  The right candidate will be a highly professional, highly analytical, highly driven self-starter excited about B2B marketing, with a background in product marketing (ideally Pragmatic University certified), product management, pre-sales, communications, sales enablement, customer/account management, and content development.  This position reports to the VP, Product Marketing and will likely have oversight for one or more product marketing managers.

Responsibilities

• Develop a deep understanding of the target buyers and audience for the Healthcare Systems segments. Building understanding of buyers groups and buyer personas: who they are, how they buy and their key buying criteria.
• Responsible for go-to-market plans including positioning and messaging of Verato solutions for healthcare systems
• Act as the primary thought leader for the Verato portfolio of solutions for health systems, and support externally, including speaking engagements and written works
• Lead a cross-functional team with marketing, sales, customer success, solution architects and product teams to drive go to market strategies to planning and execution to meet the revenue and pipeline goals for Health Systems.
• Plan, coordinate and partner on execution with Demand Generation for all marketing plans and tactics needed to support the solutions 
• Conduct Voice-of-the-customer interviews and research to identify custom