Marketing & Community Engagement Manager

JLL empowers you to shape a brighter way.  

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

The Marketing and Community Engagement Manager is responsible for leading the shopping center's comprehensive marketing strategy in support of the property's strategic goals. This role ensures JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive foot traffic, enhance tenant success, and maximize client satisfaction.

The Marketing and Community Engagement Manager oversees marketing and community engagement for Chicago Ridge Mall, leading and executing dynamic programming and events that attract shoppers, strengthen tenant relationships, and build lasting community connections. This position requires an event planning or hospitality background to create memorable experiences that drive customer loyalty and shopping center performance.  

Job Responsibilities

Marketing Strategy Development & Management

• Development of the annual marketing plan for the property based upon the center’s strategic goals
• Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
• Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties

Marketing Strategy Implementation

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications
• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers”
• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center
• Effectively manage the center’s digital media programs (social media, mobile, web), as applicable, including management of a digital media agency
• Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts
• Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
• Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
• Develop an ongoing public relations action plan as needed; send out press releases; track publicity
• Follow corporate policies and procedures for all programs and events
• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager

Provide Superior Client Service

• Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed
• Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts

Leadership, Motivation and Development

• Serve on JLL marketing taskforce as assigned by Regional Marketing Manager
• If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabiliti