CMO, Home Care North America

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion, and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

BACKGROUNG & JOB PURPOSE
For over thirty years, Seventh Generation has been on a mission to transform the world into a healthy, sustainable, and equitable place for the next seven generations—and beyond. At Seventh Generation we are committed to providing effective, safe, bio-based products that are good for the planet and for your family. As a proud founding B Corp and partner of the Safer Choice program, we hold safer for you, safer for the planet products and ingredients as table stakes.

Seventh Generation accounts for over 90% of the North American Home Care Business and is exceeding growth expectations, aiming to become a €500M business and double its reach by 2030. We seek an experienced Chief Marketing Officer to oversee marketing for Home Care North America, including Seventh Generation, The Laundress and Unilever International.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
This role provides an incredible opportunity for a seasoned and strong point-of-view Marketer to drive a multi-year business growth strategy through the leadership of both the innovation and demand creation teams. As the CMO for Home Care North America, you will be responsible for future brand growth strategy, innovation plans, as well as in-year marketing led demand creation for the US – Seventh Generation & The Laundress. This role reports directly to the General Manager, Home Care North America.


BIG DELIVERABLES:

• Deliver a bold consumer centric & innovative marketing strategy that recruits new users, delivers breakout growth, expands the mission and drives market share gain(s), with an integrated approach to build brand and mission love.
• Deeply understand consumer insights & behavior, data, and the competitive landscape to be able to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
• Manage the P&L and build a well-thought-out budget. Adapt and optimize in support of profit targets and ROI, with constant optimization.
• Understand the media landscape and think forward for future media models that can enable a competitive advantage for Seventh Generation and Home Care North America.
• Lead and oversee all functions and team members within Marketing, ensuring teams collaborate effectively in support of flawless and integrated execution. Mentor and develop team members.
• Partner and work together with Customer Development & Ecommerce teams to ensure Marketing and Brand vision is executed cohesively across channels, content and touchpoints.
• Partner with R&D and CMI to develop product innovation and a strategic product plan based on consumer insights, market trends, competitive landscape, assortment gaps and new category opportunities.
• Collaborate with and lead agencies and partners to provide comprehensive marketing expertise, thought leadership, and actionable recommendations across the entirety of the consumer journey and marketing funnel.
• Liaise with key stakeholders and leaders to learn, share best practices and the ability to work successfully in a matrix organization, build and collaborate.
• Build a play to win culture within the Home Care North America marketing team – one where team members grow, perform, are motivated and thrive. Dare and have the courage to lead with confidence for impact.
• As a member of the Leadership Team, contribute to the overall Seventh Generation and Home Care NA business planning, culture, mission and decision making.

EXPERIENCE & QUALIFICATIONS

• 7-10 years of marketing experience with increasing responsibility in innovation and demand creation.
• A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
• Superior leadership, passion for high performance, and desire to be a talent catalyst. Track record of being an ac