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PA
Director, Influencer Marketing
Patrick Ta BeautyWest Hollywood, United Statesfull_timeVerifiedPosted 5 Aug 2026
💰 $160,000/yr($145,000/yr – $160,000/yr)
About the role
ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.
ABOUT THIS ROLE
Influencer marketing is the heartbeat of Patrick Ta Beauty, the living expression of our brand identity. We are looking for a Director of Influencer Marketing to own the vision, strategy, and execution of Patrick Ta Beauty's influencer ecosystem. They lead with a relationship-first approach and understand that lasting brand loyalty is earned through meaningful relationships. They have a proven track record of cultivating creator ecosystems that inspire brand affinity and drive cultural relevance. Success in this role will be defined by driving industry leading VIT, EMV, and share of social voice, consistently outperforming key competitors.
This is a high-visibility role reporting to the Senior Director of Consumer Engagement.
RESPONSIBILITIES
The Director of Influencer Marketing drives the brand's total creator ecosystem including paid, earned and VIP.
Influencer Marketing Strategy & Leadership
Influencer Experiences
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.
ABOUT THIS ROLE
Influencer marketing is the heartbeat of Patrick Ta Beauty, the living expression of our brand identity. We are looking for a Director of Influencer Marketing to own the vision, strategy, and execution of Patrick Ta Beauty's influencer ecosystem. They lead with a relationship-first approach and understand that lasting brand loyalty is earned through meaningful relationships. They have a proven track record of cultivating creator ecosystems that inspire brand affinity and drive cultural relevance. Success in this role will be defined by driving industry leading VIT, EMV, and share of social voice, consistently outperforming key competitors.
This is a high-visibility role reporting to the Senior Director of Consumer Engagement.
RESPONSIBILITIES
The Director of Influencer Marketing drives the brand's total creator ecosystem including paid, earned and VIP.
Influencer Marketing Strategy & Leadership
- Own the vision, strategy, and execution of the brand's end-to-end influencer marketing program, ensuring all earned, paid and VIP initiatives drive brand awareness, cultural relevance, community growth, and business impact.
- Develop integrated influencer strategies that support new launches, evergreen campaigns, retail moments, and DTC initiatives while reinforcing Patrick Ta Beauty's core ethos
- Establish annual goals, budgets, KPIs, and long-term roadmap for the influencer channel.
- Lead and prioritize the brand's earned influencer ecosystem, overseeing macro, micro and makeup artist programs .
- Own all earned gifting strategies, including creative mailer giftings, VIP moments, and hosting programs to maximize reach and organic advocacy.
- Build meaningful relationships with creators, artists, and tastemakers that foster long-term loyalty and authentic brand advocacy.
- Lead the strategy and oversight of all paid creator partnerships, including VIP talent when appropriate.
- Oversee creator identification, negotiations, contracting, campaign execution, and performance in partnership with the Paid Influencer Manager.
- Partner closely with Paid Media to maximize creator content through paid amplification
- Develop scalable paid creator programs that support launches, evergreen core franchises, retail partnerships, and DTC growth.
- Build and lead a best-in-class VIP and celebrity strategy that elevates Patrick Ta, the brand, and key launches through culturally relevant VIP relationships and authentic advocacy.
- Cultivate long-term relationships with celebrities, high-profile creators, industry tastemakers, and talent representatives.
Influencer Experiences
- Own the influencer guest experience across all brand events, launches, and key moments in partnership with Event Marketing.
- Develop thoughtful guest strategies and hospitality experiences that deepen relationships while allowing production and logistics to remain with the Events team.
- Ensure every creator touchpoint reflects the premium Patrick Ta Beauty experience and drives ongoing advocacy.
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