Manager, Marketing Digital Operations and Sales Enablement

Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow’s breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people’s lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken’s curious minds and inspired solutions at Milliken.com and on Facebook, Instagram, LinkedIn and Twitter.

 

POSITION TITLE

Manager, Marketing Digital Operations and Sales Enablement

 

POSITION OVERVIEW

The Manager of Sales Enablement plays a pivotal role within the Marketing Team at Milliken Floor Covering. This position is responsible for driving Marketing Automation, lead generation, and conversion strategies to enhance the digital customer experience and optimize customer segmentation. Reporting to the Senior Manager of Sales Enablement, the incumbent will support the design and execution of the Division Sales Enablement Strategy, collaborating with cross-functional teams to leverage sales excellence best practices.

This position is located at Milliken’s Global Headquarters in Spartanburg, SC.

 

JOB RESPONSIBILITIES

• Develop and implement Marketing Automation strategies to drive demand generation for floor covering products across B2B and B2C channels.
• Lead the design and execution of digital marketing campaigns to target multiple end markets including commercial office, hospitality, education, and healthcare.
• Utilize data and analytics tools to assess campaign effectiveness, optimize lead generation processes, and identify opportunities for improvement.
• Collaborate with sales, marketing, and product teams to streamline the digital selling process and enhance customer engagement.
• Support the integration and utilization of industry-leading CRM, ERP, and Marketing automation platforms such as HubSpot, Salesforce, and SAP.
• Manage and optimize customer segmentation processes to ensure targeted and personalized marketing campaigns that resonate with diverse customer segments across various end markets, enhancing overall engagement and conversion rates.
• Oversee and refine digital lead funnels to drive marketing qualified leads, including tracking conversions and effectively assigning leads to the sales team, ensuring seamless handoffs and maximizing sales opportunities.
• Deliver c