Marketing & Communication Specialist

Description

Type: Full-time 

FLSA status: Non-Exempt  

Schedule: Monday thru Friday;(schedule will vary generally between hours of 8:00 am – 5:00pm);  

                     Flexible; evenings and weekends for special events required 

Salary: $23.00 (Entry Level) - $26.00

Reports to: Director of Philanthropy and Communications 

SUMMARY: Reporting to the Director of Philanthropy and Communication, the Marketing and Communication Specialist is responsible for the development and execution of all marketing and communication. Strategies include internal and external messaging, print collateral, media buys and social media to increase the brand awareness of MMC to build a stronger, more visible connection with the community to potential clients and donors. Additionally, the coordinator works with the Development team to promote annual fundraising campaigns and events. This individual will develop goals, strategies, and implementation plans to execute comprehensive campaigns. The incumbent will promote the creation, enhancement and development of strategies to promote Marjaree Mason Center and its services, maintaining brand integrity and strategically positioning MMC as a trusted provider of domestic violence supportive services. 

ESSENTIAL DUTIES AND RESPONSIBILITIES listed in order of priority, and include the following: Other duties and/or projects deemed necessary by management.

· Create and manage an annual marketing calendar to ensure all communication due dates and deadlines are met. 

· Regularly meet with each member of the leadership team to establish and execute marketing goals for program areas.

· Write and send out media releases to promote activities within all MMC programs and fundraising campaigns.

· Write and distribute monthly employee newsletter and monthly donor newsletter.

· Enforce brand/style consistency in all collateral, PPT’s, and agency materials.

· Attend outreach and other MMC events to take photos and video to post on social media in real-time. Will include some evenings and weekends.

· Manage and order all MMC collateral including giveaway items for various outreach events 

· Develop social media plan with engagement goals. 

· Create social media calendar with daily content (develop both copy and graphic design) for posts on all platforms; plan and schedule posts one month in advance.

· Create and manage social media campaigns, advertising budgets and ad strategies. 

· Provide support on others MMC social media sites such as kNOw MORE (Prevention and Education)

· Create collateral as needed for MMC programs or initiatives. 

· Responsible for design of annual report and appeal letters. 

· Coordinate mailing and print production.

· Proofread all marketing collateral, annual report, appeal letters, etc. for spelling, grammar, style, etc. 

· Be the main point of contact with MMC’s marketing agency for all creative projects

· Oversee marketing/advertising campaign deliverables, timelines, etc. 

· Work with marketing agency to maintain web-site design and work independently to update all internal changes on the web-site as needed.

· Create and inventory ALL agency marketing materials, i.e. brochures, newsletters, fliers, etc., working with each member of the leadership team on annual updates and new content 

· Post MMC events to local community calendars

· Help promote special MMC programming and events

· Regular attendance and promptness are considered part of each employee’s essential job functions.

· Work with local colleges and University’s to recruit and supervise marketing/communication interns each semester 

· Ability to work both independently and within a team to meet goals and deadlines

· Stay aware of trends in marketing and communication and specifically in domestic violence 

· Other duties as assigned 

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIE