Marketing Solutions & Sweepstakes Manager

Job Title: Marketing Solutions & Sweepstakes Manager 

Department: Marketing and Membership Services

Business Unit: Major League Fishing (MLF)

Location: Benton, KY

Reports To: Marketing & Membership Services Director

Employment Type: Full Time – Salaried – Exempt

Supervisor Position: No

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Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, 1STBANK Center, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing, Winnercomm, Outdoor Sportsman Group and SkyCam. 

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network and on-demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care. 
 

Nature of Work:

The Marketing Solutions and Sweepstakes Manager is responsible for development and day-to-day management of sponsored sweepstakes and marketing programs including, but not limited to, market research, advertising, onsite activation, email marketing and campaign tracking. The Marketing Solutions and Sweepstakes Manager will also work closely with the Sales, Operations, Digital and TV Production teams to maximize sweepstakes profitability. 

Examples of work performed:

• Assisting the Marketing and Membership Services Director with ad planning and buying to maximize fan attendance, angler participation and membership sales.
• Working closely with the Sales team to develop and manage profitable sponsor sweepstakes and event activations. 
• Working with third-party vendors on sweepstakes rule development.
• Manage sweepstakes promotions, entries, winner selection/notification and prize fulfillment.
• Sending weekly tournament recruitment emails.
• Social media advertising campaign management.
• Market research.
• Evaluating sweepstakes and campaign performance.
• Creation of PowerPoint slides for use by Sales in sweepstakes and event activation presentations for current and potential sponsors.  
• Using CRM software to increase tournament participation, sweepstakes entries and membership sales.  
• Additional duties as assigned.

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority. 

Working Conditions & Physical Demands:

• In office. 
• Typical office conditions. 

Qualifications:

• Minimum
  1. Associate degree in marketing, business administration, organizational communication, advertising or related discipline or 3+ years of relevant experience in related field. 
  2. Applicants must meet minimum qualifications at the time of hire.
• Preferred
  1. BS/BA degree in marketing, business administration, organizational communication, advertising or related discipline.
  2. Experience working in the tournament fishing industry. 
  3. Experience working in a membership-based organization. 
  4. Event promotions and advertising experience.
  5. Sweepstakes experience. 

Competencies/Knowledge, Skills & Abilities:

• Ability to maintain a positive attitude and demonstrate professionalism.
• Ability to maintain a high level of confidentiality.
• Ability to complete work accurately an