Manager, Digital Marketing

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Manager, Digital Marketing (Hip Hop, R&B, Global)

Location: Los Angeles or New York City

A little bit about our team:
The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster. As artist partners in 360 relationships, we cover all aspects of an artist's career, including music, touring, and merchandise. Through creative marketing campaigns, we build online and mobile fan communities with a focus on evolving how fans listen to, participate in, and purchase music and related products. We create, market, distribute, and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

Your role:

This position is responsible for daily management of the digital marketing strategy for the Hip Hop, R&B & Global roster at Atlantic Music Group. The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). In addition, this role requires a strong understanding of Hip Hop, R&B, Global music landscapes and audiences. It also requires an in-depth understanding of how to maximize creator campaigns and influencer marketing across platforms to impact streaming success and artist development.

The Manager will develop and implement platform-specific strategies that authentically resonate with fans—leveraging fandom, storytelling, and culture—while staying attuned to trends in each genre’s digital space. This includes creating content optimized for discovery on Instagram, Twitter, TikTok and YouTube, deepening fan engagement through Facebook groups and community-driven platforms (i.e., Discord, Reddit, Twitter Communities), and collaborating with digital tastemakers and influencers to amplify campaigns in ways that feel genuine to each respective genre. 

Here you’ll get to:

• Partner with artists, managers, and key label executives to shape innovative, impactful digital marketing strategies

• Be responsible for multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion

• Collaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to life

• Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition

• Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more

• Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections

• Develop and manage