Marketing Manager - TroutRoutes

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

We are looking for a versatile and creative Marketing Manager to join our team. This role is ideal for someone highly motivated, and passionate about storytelling through digital channels. You’ll create engaging content, build relationships with our audience, and grow our brand presence across multiple social media platforms. The right person for this role has been involved in executing all phases of marketing. This role is embedded directly in the TroutRoutes team to ensure strategic alignment, fast iteration, and high-context decision-making. This position combines performance marketing expertise with the ability to identify and activate new top of the funnel growth levers across the customer journey. You’ll collaborate closely with cross-functional partners internally to drive installs, improve spend efficiency, and innovate on new ways to reach consumers.

As an onX Marketing Manager, your essential job duties and responsibilities will look like: 

• Social Media
  • Proactive monitoring and engagement in social media channels for comments, questions, and messages, supporting efforts to grow follower count, engagement rates, and brand awareness.
  • Content Creation & Publishing including developing, drafting, and scheduling engaging content (posts, stories, videos, graphics) across social media platforms.
  • Stay updated on platform changes, industry trends, and competitor activity. Suggest new content ideas and creative ways to engage audiences.
• Marketing Automation
  • Create automated nurturing campaigns designed to optimize conversion during and post trial periods.
  • Establish extensive A/B testing to ensure continuous improvement over time.
  • Collaborate with internal MA team to ensure alignment and best practice.
• Performance Marketing Support
  • Assist UA performance marketing team on paid advertising initiatives (targeting, budget tracking, reporting) across paid media channels (paid social, search, display, video, etc.)
  • Assist in launching and managing campaigns, contests, and promotions as necessary from time to time.
• Measurement
  • Work with cross-functional teams to forecast and report weekly and monthly channel-level installs, trials, CAC, and LTV:CAC performance.
  • Stay on top of mobile measurement and privacy changes (SKAN, ATT, MMPs, etc.)
• Other duties as assigned

WHAT YOU’LL BRING

• 5+ years across performance marketing disciplines, spanning paid media, lifecycle strategy, and creative testing, with a track record in scaling consumer-facing brands and delivering measurable results.
• Experience with CRO principles and growth experimentation at the top and middle of the funnel
• Experience standing up new growth programs from scratch, such as lead generation, referral loops, or novel paid tactics.
• Experience in B2C mobile app marketing, ideally in a subscription or freemium business model.
• Understanding of marketing measurement tools and strategies (e.g., SKAN, MMM, incrementality testing, MMPs).
• Strong data fluency—comfortable using insights to drive strategy and presenting recommendations to cross-functional stakeholders.
• A collaborative, entrepreneurial mindset with a passion for growth and experimentation.  
• Must be available for travel to a corporate office in Montana [monthly, quarterly, or bi-annually]. 

WHERE YOU