Marketing Director, Consumer-Directed Health

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Marketing Director, Consumer-Directed Health is responsible for creating the Empower value proposition and demand generation for this high-visibility product vertical. This individual will partner with other marketing teams in the development of value proposition, sales systems, and marketing materials for B2B audiences. This individual is also responsible for creating participant-facing campaigns and education, aligned with the key activities related to consumer-directed products including HSA, FSA, HRA, Commuter Benefits, Lifestyle Accounts, and more. Critical audiences include benefit decision makers, consultants/advisors, and participant audiences. The success measure of this role is tightly aligned to the achievement of sales goals and overall satisfaction; the role will partner with other marketing professionals and be supported by our internal creative agency.

What you will do:

• Identify key provider selection priorities for plan sponsors/benefits and compensation executive decision makers, advisors and consultants
• Partner closely with Product Development, Sales, and Service teams for opportunities to innovate and evolve the product offer
• Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results
• Establish a market-leading narrative, value proposition, and messaging, including connection to thought leadership content, and integrate into workplace sales story
• Design and execute multi-channel acquisition strategies, for both new business and existing workplace clients
• Effectively partner with participant marketing team and personal wealth team to develop a campaign calendar that integrates with other workplace campaign touchpoints
• Integrate personalized campaigns into Empower’s sophisticated multi-channel campaign engine
• Create compelling packaging programs with a focus on digital execution
• Seek and interpret data analytics and develop case studies to validate results and support sales
• Develop sophisticated, cost-effective multi-media selling systems; train sales teams on their effective use
• Measure effectiveness across a variety of dimensions to continuously refine prospect and participant engagement
• Evaluate and manage return on marketing investment

What you will bring:

• 10+ years of product/marketing management, preferably in retirement services, workplace benefits, or related financial services
• Understanding of competitive marketplace
• Familiarity with the latest marketing trends and technologies
• Strategic planning skills
• FINRA fingerprinting required

What will set you apart:

• Excellent written and verbal communication skills
• Attention to visual and design elements
• Strong research and analytical skills
• Excellent project management skills
• Ability to operate effectively in a matrixed environment
• Innovative and creative mind
• FINRA 6 and 63 registration permitted but not required. Corporate-established timelines apply to permitted registrations

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar