Marketing Supervisor - Project Management (USU)

ABOUT THE UNIVERSITY STUDENT UNION

The University Student Union, as the heart of campus, uplifts and empowers students to achieve educational, personal and professional goals by providing leadership development, meaningful employment, and innovative programs, services and facilities. We promote equity, inclusion and well-being, while encouraging social justice advocacy to help Matadors feel heard, respected and connected to CSUN. Our facilities include a University Student Union and a 138,000 square foot Student Recreation Center (SRC). The SRC is a facility for exercise and leisure activity that promotes lifelong health and wellness.

ABOUT THE UNIVERSITY

One of the largest universities in the country, California State University, Northridge (CSUN) is an urban, comprehensive university that delivers award-winning undergraduate and graduate programs to nearly 40,000 students annually and counts more than 330,000 alumni who elevate Southern California and beyond. Since its founding in 1958, CSUN has made a significant and long-term economic impact on California, generating nearly $1.9 billion in economic impact and more than 11,700 jobs each year. The LAEDC recognized CSUN as its 2015 Eddy Award winner for its positive economic impact. Serving more students on Pell Grants than any other institution in California, CSUN is also a social elevator and one of the most diverse universities in the country. CSUN ranks 13th in awarding bachelor’s degrees to underrepresented minority students and seventh in bachelor’s degrees to Latino students, serves the 13th largest Jewish student population, and enrolls the largest number of students who are Deaf and hard-of-hearing of any U.S. state university. The journal Nature recently named CSUN a Rising Star for scientific research, and the NSF ranks CSUN in the top five nationally among similar institutions for graduates who go on to earn doctorates in the sciences. CSUN is where individuals rise. And through them, so does Greater Los Angeles and beyond.

POSITION SUMMARY:

Under the guidance of the Marketing Coordinator, the Marketing Supervisor is responsible for assisting with the development, implementation and monitoring of a comprehensive marketing and promotions program for the University Student Union and its programs and services, with a focus on project coordination and campaign strategy.

ESSENTIAL DUTIES:

• Assist with strategizing, developing, producing, distributing and analyzing a wide variety of marketing and promotional materials including but not limited to strategic creative briefs, online and mobile ads; social media, e-blasts, text messages and print ads; posters, fliers, brochures, lawn signs and other communications as necessary;
• Assist with training and supervising the work of part-time student assistant employees, including monitoring performance; generating performance evaluations; and administering disciplinary action as needed;
• Assist with providing leadership, development, and direction for a team of student assistant employees in project coordination, marketing strategy and promotions;
• Assist with the execution of campaign work orders and project requests by developing strategic creative briefs and promotional campaigns using a project management system;
• Supervise the planning, coordination and implementation of street teams, contests, visual displays, presentations, promotional booths and tabling efforts;
• Lead bi-weekly Student Marketing Assistant team meetings to plan and review marketing strategies and the consistent creative implementation of specific marketing tactics;
• Assist with the development, implementation, evaluation, and refinement of the University Student Union’s marketing plan;
• Develop on- and off-campus contacts relative to USU marketing ventures, including but not limited to: social networking, text messaging, the CSUN campus newspaper (Sundial), CSUN academic and non-academic departments and campus auxiliaries;
• Assist with the coordination of focus groups, brainstorms, needs assessments and surveys to ascertain campus opinions of the University Student Union and its delivery of services and programs, for inclusion in the marketing plan;
• Oversee the department’s equipment requests and promotional giveaway inventory;
• Perform other related duties as assigned.

QUALIFICATIONS:

Education:
Equivalent to graduation from a four-year college or university with a bachelor’s degree in an applicable field. Specialized experience during which the applicant has acquired and successfully applied the knowledge and abilities shown below may be substituted for the required education on a year‑for‑year basis.

Experience:
Professional fu