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Associate Director, Market Research and Competitive Intelligence

Takeda
United Statesfull_timeVerifiedPosted 3 Oct 2024
💰 $234,300/yr($149,100/yr$234,300/yr)

About the role

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Job Description

About the role:

Join Takeda as an Associate Director, Market Research and Competitive Intelligence, where you will be responsible for providing an in-depth understanding of the brands/therapeutic areas through market research and identifying opportunities and insights to drive decision-making. You will also create cross-source insights, recommendations and alignment for action by leveraging technical expertise in market research study design and execution. As part of the Business Insights & Analytics team, you will report to the VP, Business Insights & Analytics, and will communicate integrated insights to relevant stakeholders across the organization.

How you will contribute:

  • Proactively identifies strategic and tactical needs of BU, establishing both long-range and short-term business impact.

  • Collaboratively prioritizes and builds a market research plan integrated with Analytics and cross functional teams.

  • Applies and executes high quality analysis and recommendations to therapeutic area and brand processes including commercial planning, forecasting, pre-launch and launch planning process.

  • Proactively drives analysis and ensures early awareness of key market opportunities and risks through analysis of primary and secondary information.

  • Sets and provides clear direction in research design with external partners and secures stakeholder buy-in.

  • Delivers guidance, recommendations and market intelligence insights to commercial brand, medical, forecasting, and executive teams to inform decision making.

  • Owns and executes CI workshops to develop insights into competitor strategy and tactics for commercial decision making.

  • Leads in collecting CI at scientific congresses; participates in cross-organization team and implements conference planning process to define Takeda’s business and clinical interests to develop at the congress.

  • Builds internal stakeholder relationships and partners with Forecasting, Market Access and Medical Affairs to increasingly drive insights and commercial strategy and decision making.

  • Provides oversight and accountability on all processes related to procurement, vendors, compliance, pharmacovigilance and budget management activities in execution of each CI and market research activity.

  • Consistently exercises independent judgment and discretion in matters of quality, comprehensiveness, and timeliness of all process outputs.

  • Supervises compliance of relevant standard operating procedure (SOP) and industry ethics for BU operations and is responsible for maintaining and tracking learning/training, compliance and safety programs.

  • Proactively develops and implements new and innovative solutions to meet business needs and resolve business issues.

Minimum Requirements/Qualifications:

  • Bachelor’s degree in business, marketing or scientific field

  • 6 years of progressively responsible competitive intelligence, market research or related experience; or an advanced degree in a scientific, analytical or business field and 4 years of progressively responsible competitive intelligence, market research or related experience

  • 3+ years of experience in the pharmaceutical industry preferred

  • Demonstrated market research experience, particularly in pharmaceutical and across quantitative and qualitative research methodologies.

  • Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in pharmaceuticals.

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Company

Takeda

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