Senior Manager, Marketing

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

MAJOR DUTIES:

• Build marketing framework and continuously evolve
• Fully understand Target consumers and build strategy to engage with them
• Full understanding of prestige skincare journey and understanding EA skincare portfolio
• Understand the market/competitors to build competitive marketing mix to win market share / each channel of distribution
• Develop and execute marketing programs for the Americas region, ensuring successful implementation of the plan (on time & in budget), working with cross-functional teams
• Recommend unique marketing ideas, including marketing initiatives and programs that help strategically improve sales and profitability
• Analyze opportunity for new product launches, make recommendations based on sales and profit analysis inclusive of add / delete audit
• Work in close collaboration with Global and Sales to influence the new launch plans and overall support for the US
• Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar
• In partnership with Sales and Global Marketing, identify trade needs/ opportunities; develop pricing and distribution strategies, prepare presentations for cycle and strategy meetings with retailers
• Develop and steer strategy for Non-Revenue budget and oversee forecasting each season
• Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral and retailer specific)
• Ensure brand cohesiveness across all brick & mortar doors despite customization by doors
• Ensure brand guidelines are respected in all instore merchandising executions
• Lead information flow between Global Marketing and Sales Team (IBP)
• Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global
• Manage and develop marketing skills of direct reports
• This role is part of the US Marketing team, working across the Elizabeth Arden Prestige Portfolio, an iconic prestige brand in a dynamic retail environment

KNOWLEDGE AND SKILLS:

• 7+ years of marketing experience in skincare marketing or brand management.
• Prestige Beauty channel experience in the US Market
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Ability to innovate, develop and execute against all product initiatives
• Must be a self-starter
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
• Time management skills and ability to prioritize projects as necessary
• Good verbal and written communication skills
• Knowledge of market trends and consumer preferences
• Proficient in power point, excel, word
• Experience managing direct report(s) a plus

EDUCATION:

• Bachelor’s Degree
• MBA preferred

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The base pay range for this position in New York City is $130,000 – 150,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location.  Certain positions may also be elig