PGIM Investments, VP Marketing Management (Hybrid)

Job Classification:

Marketing & Communications - Marketing

A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE

As the Global Asset Management business of Prudential, we’re always looking for ways to improve financial services. We’re passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world.

We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading global asset managers!  

If you’re not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that’s investing in your future by shaping tomorrow today.  At PGIM, You Can!

What you will do:

We are looking for a visionary, outcome-focused marketing leader to ideate, build and implement larger-scale, strategic initiatives and programs to help grow our global retail business. This role is responsible for building brand awareness and consideration of our investment capabilities and global product suite, including alternatives, ETFs, mutual funds, SMAs and UCITs, while driving engagement across distribution channels and audience segments, with a focus on wealth/high net worth advisors. The successful candidate will oversee large-scale strategic sponsorships and partnerships with industry organizations and direct the marketing program and campaign strategy in support of strategic business objectives and key product lines. As part of this role, the successful candidate will lead and mentor a team of marketing professionals to deliver outcomes in support of global business and marketing objectives. This role reports to the Global Chief Marketing Officer, sits within the marketing leadership team and requires close partnership with senior leaders to ensure alignment with overall business and marketing priorities. This role also requires fostering strong internal and external relationships, including collaboration with the broader marketing team, sales, product management, legal and compliance, and strategic industry partners.

What you can expect:

Marketing Strategy and Leadership

• Understand and align business priorities with market trends and competitive landscape to inform program and campaign strategy.

• Develop and execute a comprehensive marketing program strategy to support business growth and product expansion globally.

• Identify opportunities to build brand awareness and grow audience engagement through innovative marketing programs and campaigns.

• Cultivate talent by leading and mentoring a team of high-performing marketing professionals.

Programs and Campaign Strategy

• Oversee and guide planning and implementation of integrated marketing campaigns in support of strategic business objectives to boost visibility of core capabilities and core product lines.

• Ensure that regional teams align with global framework, while tailoring efforts to local market nuances, to ensure consistency in program implementation.

• Lead strategic large-scale industry partnerships focused on event sponsorships and content programs to enhance marketing distribution efforts.

Paid Media and Event Sponsorships

• Oversee paid media efforts, including digital advertising campaigns, paid search and social media programs, working closely with in-house media team.

• Drive large-scale event and webinar strategy, including pre-and-post event deliverables, follow-up campaigns and measurement.

Social Media and Communications

• Direct the global LinkedIn social media strategy, including content calendar and creative, in alignment with broader business priorities, regional focus and marketing messaging.

• Oversee LinkedIn Ambassador program administration and management, including enrollment and onboarding process, while ensuring compliance requirements are met.

• Partner with public relations team to coordinate and boost visibility and engagement for large-scale strategic initiatives.

Outcomes and Accountability

• Define relevant KPIs to measure outcomes aligned with overarching marketing priorities.

• Demonstrate strong partnership and alignment with regional client marketing teams to ensure programs are aligned with the regional marketing strategy, audience focus and engagement objectives.

• Use data and insights to