Senior Principal Outbound Product Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

This position reports to:  Director of Outbound Product Management – Financial Services, Customer and Industry Workflows

Company:

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do. 

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow. 

The Team: 

The Customer and Industries Workflows business unit products enable organizations to create seamless customer experiences and drive fierce customer loyalty. Our products, Customer Service Management, and Field Service Management, and Industry verticalized solutions such as Financial Services, deliver omnichannel customer engagement and operations while uniting the front, middle, and back office financial services teams to resolve issues faster, and drive great experiences through our products. 

The Role: 

Outbound Product Managers are key to help us scale as we continue to be one of the fastest-growing business units at ServiceNow. Outbound Product Managers combine a deep understanding of product capabilities, and market and competitive dynamics, with a passion to inform roadmap and help our GTM, partner and customer ecosystem understand the value delivered.

What you get to do in this role: 

The goal is to create high-quality enablement content that highlights the value of product innovations, particularly focusing on workflows and task orchestration for service teams and supporting departments. This includes developing a deep understanding of customer use cases and success outcomes to help influence the product roadmap. By documenting these insights, you can ensure alignment with customer needs and expectations. Additionally, creating best practices assets will support product adoption among customers and partners. As a trusted resource, you’ll promote the product vision within the financial services industry, collaborating with industry influencers, strategic partners, and influencer firms. Close coordination with Inbound Product Management, Product Marketing, Product Success, and Technical Alliances is crucial to defining product strategy, release themes, and go-to-market plans, ensuring smooth execution across all teams. Ultimately, guiding cross-functional teams will be essential to accomplishing these shared goals.

Qualifications

Qualifications

• 12+ years of Product Management or related experience 
• Deep experience with CRM or BPM applications, specifically data models applied across multiple industry verticals or related is required 
• Experience as a Developer or Functional Consultant is a plus
• Deep GTM experience
• Must have a strong customer orientation
• Must has PaaS/SaaS experience
• Must have experience working with industry influencers to evangelize the product
• Very strong written and oral communication skills; able to write GTM content
• Excellent people and management skills to interact with customers, executive staff, colleagues and cross-functional teams, and third parties 

Preferred:

• Must have a ServiceNow Certification or is currently working to get one
• Financial services solutions background is optional

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $181,100 - $316,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and ind