Sr Product Manager, Global Upstream Marketing

Sr. Product Manager, Global Upstream Marketing – TMTT

This is an exciting opportunity for an exceptional marketing and strategy professional with prior medical device experience to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from the effects of valvular heart disease.

The Senior Product Manager, TMTT, is responsible for leading patient-focused innovation by:

• Driving all aspects of product development from project inception through first clinical use and up to commercial launch

• Documenting, managing, and communicating the product development process for new products and technologies in order to achieve and maintain market leadership; and

• Applying expertise in developing and planning marketing programs and activities to identify future needs and better serve physicians and their patients.

How you will make an impact:

• Plan marketing projects and activities with accountability for successful completion within scope of project deliverables including supporting technical team meetings and driving product design requirements using voice of customer inputs

• Build trust with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers

• Collaborate with management to create, communicate, and execute global market strategies and actionable market plans to advance the business and generate value

• Design, collect, and interpret market research and voice-of-customer (VOC) strategies in order to define unmet needs and product requirements for early-stage product lines

• Provide direction and guidance based on expert understanding of internal and external device and market dynamics (e.g., product functionality, lifecycle, voice of customer research, clinical evidence) to new product development (NPD) project teams

• Identify and evaluate marketing process improvements and/or course correction/course alignment opportunities

• Drive results by executing cross-functional marketing programs from inception to completion

• Evolve product pipeline and drive alignment by effectively collaborating with cross-functional partners, especially R&D and Clinical Development peers

• Identify, track, predict, and prepare for the onset of new competitors including adjacent players

• Define differentiated value propositions, positioning, and messaging for product lines

• Partner with creative agencies for development of product images, animations, and naming

• Review design control documents and labeling through Marketing lens to ensure accuracy and timely execution

• Engage with US and OUS commercial teams to coordinate efforts and drive adoption of products

• Other Incidental Duties

What you will need (required):

• Bachelor's Degree

• Minimum 8 years of experience of related work experience or Master's Degree with a minimum of 6 years related experience in sales, marketing, or healthcare industry

What else we look for (preferred):

• Experience in medical device or healthcare industry

• Proven successful project management skills

• Proven expertise in Microsoft Office Suite

• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

• Knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards

• Extensive understanding of internal and external product and market landscape

• Thorough understanding of marketing concepts and principles, and market research designs

• Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.

• Possess the ability to measure and track performance/success of programs/initiatives

• Ability to strategically forecast and plan product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.

• Ability to assess and understand market share, pricing, ASPs, competi