VP, Solutions Marketing & Content

HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms. 
Our hacker roots still permeate everything we do. You will be a part of the HUMAN front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, HUMAN is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends - as well as our  day-to-day culture - to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you’re training for. We want to see pictures of your pets. We want to know your favorite robot (we have many). 
Even if you’re not a conventional “hacker” we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That’s what makes us HUMAN. 
You’ll be joining us at an exciting moment in the HUMAN story: we joined forces with PerimeterX in a market-changing merger, as well as recently acquired clean.io to enhance the Human Defense Platform. Together under the HUMAN brand, we will disrupt the economics of cybercrime. We hope you can join us in that mission. 
The marketing team at HUMAN is the guiding voice our customers hear to build trust along every step of THEIR customer’s digital journey. Our team is the leading force in generating awareness, demand, and loyalty throughout a global and diverse customer base. As a product-marketing led team the VP of Solutions Marketing will be at the forefront of inspiring, guiding, and measuring a cross-functional team.
When we say Solutions Marketing at HUMAN we are going beyond simply product marketing and including elements such as Analyst Relations, Content Strategy & Creation, Packaging and Promotions, GTM Enablement, and more. Your mission will be to lead your own team and a tight cross-functional team of marketers to grow revenue and establish market dominance.

Who you are:

• Strategic Thinking: The candidate should have the ability to think strategically and develop a clear product positioning strategy that aligns with business goals and effectively differentiates products in the market. They should be able to anticipate market trends, customer needs, and competitive dynamics to inform their approach.
• Marketing Expertise: A strong foundation in marketing principles and practices is essential. The candidate should understand various marketing channels, messaging tactics, and audience segmentation strategies to create impactful product marketing campaigns.
• Leadership: As a leader in the organization, the candidate must have the ability to guide and inspire a team of product marketing professionals. They should provide clear direction, mentorship, and foster a collaborative environment that promotes innovation and growth.
• Communication: Exceptional written and verbal communication skills are necessary to effectively convey complex product information to both internal teams and external audiences. The candidate should be able to craft compelling messaging that resonates with target customers and aligns with the overall brand voice.
• Cross-Functional Collaboration: Collaboration is vital in this role. The candidate should excel at working across departments, including product management, sales, and creative teams. They need to synthesize input from various stakeholders to develop comprehensive go-to-market strategies.
• Market Analysis and Data Interpretation: Strong analytical skills are crucial to interpret market trends, competitive intelligence, and customer insights. The candidate should be comfortable using data to make informed decisions and adjust strategies as needed.
• GTM Enablement: The candidate should understand the sales process and have the ability to create sales enablement materials and training programs that empower the sales team to effectively communicate product value propositions to prospects and customers.
• Adaptability: The candidate should be flexible and adaptable, as market conditions and business priorities can change rapidly. They should be comfortable adjusting strategies based on feedback and data.
• Results-Oriented: Ultimately, the candidate should be driven by results. They should have a track record of delivering successful product launches and achieving measurable business outcomes.