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Assistant Athletics Director for Marketing & Fan Experience

State of South Carolina
Richland County, United Statesfull_timeVerifiedPosted 28 Jul 2026
💰 $75,000/yr

About the role

Posting number: 9720256

Department: University of South Carolina

Job classification: Athletics Director

Posting type: Open

Categories: Education

Summary

Assistant Athletics Director for Marketing & Fan Experience
University of South Carolina

Posting NumberSTA00545PO26

Job FamilyAthletics Administration

Job FunctionAthletics Administration

USC Market TitleAthletics Administrator

Link to USC Market Titlehttps://uscjobs.sc.edu/titles/143243

Job LevelP4 - Professional

Business Title (Internal Title)Assistant Athletics Director for Marketing & Fan Experience

CampusColumbia

Work CountyRichland

College/DivisionAthletics

DepartmentATH Department of Athletics

State Pay RangeUnclassified

USC Market RangeB00

Anticipated Hiring Range$75,000 - Salary commensurate with qualifications.

Location of Vacancy

Part/Full TimeFull Time

Hours per Week37.5

Work Schedule

• Generally Monday – Friday, 8:30am – 5:00pm.

• Willing to work a flexible work schedule to include evenings, weekends and holidays to meet the needs of the department.

Basis12 months

Job Search CategoryOther Professional

About USC

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

Advertised Job Summary

The Assistant Athletics Director of Marketing & Fan Experience position assists in the development and execution of marketing, fan engagement, attendance growth, and revenue generation initiatives that support the University of South Carolina Athletics Department. The Assistant Athletics Director works collaboratively across the department to enhance the Gamecock Athletics brand, elevate the fan experience, drive ticket sales and attendance, and create innovative opportunities for revenue growth.

The Assistant Athletics Director serves as the primary marketing contact for baseball and serves as the department's secondary football marketing lead. This position will direct the department's mascot program, serves on departmental committees related to revenue generation and brand development, and help lead the creation and implementation of new revenue-generating events and fan engagement opportunities.

Job Related Minimum Required Education and Experience

• Requires a bachelor's degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials

Preferred Qualifications

• Master's degree in sport management, business administration, marketing, communications, or a related field and seven (7) years of progressively responsible experience in a related field.

• Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level.

• Experience with strategic planning and departmental operations.

Knowledg

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Company

State of South Carolina

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