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Assistant Athletics Director for Marketing & Fan Experience
State of South CarolinaRichland County, United Statesfull_timeVerifiedPosted 28 Jul 2026
💰 $75,000/yr
About the role
Posting number: 9720256
Department: University of South Carolina
Job classification: Athletics Director
Posting type: Open
Categories: Education
Summary
Assistant Athletics Director for Marketing & Fan ExperienceUniversity of South Carolina
Posting NumberSTA00545PO26
Job FamilyAthletics Administration
Job FunctionAthletics Administration
USC Market TitleAthletics Administrator
Link to USC Market Titlehttps://uscjobs.sc.edu/titles/143243
Job LevelP4 - Professional
Business Title (Internal Title)Assistant Athletics Director for Marketing & Fan Experience
CampusColumbia
Work CountyRichland
College/DivisionAthletics
DepartmentATH Department of Athletics
State Pay RangeUnclassified
USC Market RangeB00
Anticipated Hiring Range$75,000 - Salary commensurate with qualifications.
Location of Vacancy
Part/Full TimeFull Time
Hours per Week37.5
Work Schedule
• Generally Monday – Friday, 8:30am – 5:00pm.
• Willing to work a flexible work schedule to include evenings, weekends and holidays to meet the needs of the department.
Basis12 months
Job Search CategoryOther Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The Assistant Athletics Director of Marketing & Fan Experience position assists in the development and execution of marketing, fan engagement, attendance growth, and revenue generation initiatives that support the University of South Carolina Athletics Department. The Assistant Athletics Director works collaboratively across the department to enhance the Gamecock Athletics brand, elevate the fan experience, drive ticket sales and attendance, and create innovative opportunities for revenue growth.
The Assistant Athletics Director serves as the primary marketing contact for baseball and serves as the department's secondary football marketing lead. This position will direct the department's mascot program, serves on departmental committees related to revenue generation and brand development, and help lead the creation and implementation of new revenue-generating events and fan engagement opportunities.
Job Related Minimum Required Education and Experience
• Requires a bachelor's degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials
Preferred Qualifications
• Master's degree in sport management, business administration, marketing, communications, or a related field and seven (7) years of progressively responsible experience in a related field.
• Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level.
• Experience with strategic planning and departmental operations.
Knowledg
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