SVP, Go-To-Market Strategy

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Job Title: SVP, Go-To-Market Strategy

Location: United States

About the role

BSI is seeking a Senior Vice President of Go-To-Market (GTM) Strategy to lead the strategic direction and execution of our go-to-market initiatives. This high-impact role is pivotal in aligning organizational resources and capabilities to drive revenue growth, expand market share, and enhance customer acquisition.

As a key member of the leadership team, the SVP of GTM Strategy will collaborate across business functions to develop and implement innovative, data-driven market strategies that accelerate BSI’s growth. This individual will play a critical role in ensuring seamless execution, optimizing GTM operations, and positioning BSI for long-term success.

Responsibilities:

GTM Strategy Development & Leadership:

• Lead the creation and implementation of the company’s overall Go-to-Market strategy, aligning with business goals and customer needs.

• Define key market segments, target customer profiles, and competitive positioning to ensure BSI’s products and services are effectively delivered to market.

• Lead cross-functional teams to develop and execute GTM plans, ensuring consistent and unified approach across client-facing teams, marketing, divisions and customer success.

Market Analysis & Opportunity Identification:

• Conduct in-depth market research to identify trends, emerging opportunities and competitive threats.

• Develop insights into customer needs, behaviors and preferences, translating them to actionable strategies to capture new revenue streams.

• Define and prioritize markets, verticals and regions for the company to target, optimizing resources to maximize ROI.

Cross-functional collaboration and alignment:

• Work closely with the Divisions, sales and marketing teams to ensure alignment of GTM strategies and smooth execution of initiatives across functions.

• Collaborate with product leadership to understand product development timelines and features, ensuring that GTM initiatives are aligned with product roadmaps.

• Partner with the sales leadership team to refine sales enablement and training programs, helping the sales team deliver consistent, impactful messaging to customers.

Revenue Growth & Sales Enablement:

• Identify and drive key revenue growth initiatives, including pricing strategies, sales channels and partnership development.

• Develop sales playbooks, messaging frameworks and competitive differentiation to empower sales teams to execute on the GTM strategy effectively.

• Ensure that the GTM approach is scalable and adaptable to new markets and product launches.

Metrics & Performance Optimization:

• Set KPIs and success metrics for GTM initiatives, tracking performance and continuously optimizing strategies based on data-driven insights.

• Lead the analytics team to measure market penetration, build segmentation models based on growth framework, measure sales effectiveness and overall GTM success, adjusting strategies as needed.

• Lead quarterly and annual strategic reviews to assess GTM performance and refine future strategies.

Leadership & Team Development:

• Lead and inspire a high performing GTM strategy team, cultivating a culture of collaboration, innovation and results.

• Provide coaching, mentorship and guidance to team members to foster their professional growth and achieve functional and organizational goals.

• Drive a results-oriented mindset within the GTM team, ensuring accountability and focus on achieving revenue and growth targets.

To be successful in the role, you will have: 

• 12+ years of experience in GTM strategy, sales strategy or business development, with at least 5 years in a leadership role.

• Proven track record of leading GTM strategy in high-growth environments, including launching new products, expanding into new markets and driving significant revenue growth.

• Experience in managing cross-functional teams and collaborating with executive leadership

• Strong understanding of market segmentation, competitive positioning and customer acquisition strategies.

• Excellent strategic thinking, problem-solving, and decision-making abilities.

• Exceptional communication, negotiation and presentation skills, with the ab