Associate, Digital Marketing & Production [Term-Limited]

ABOUT THE JOB

The ACLU seeks applicants for the full-time position of Associate, Digital Marketing & Production in the Development Department of the ACLU’s National office in New York, NY. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month.

This is a 3-year term-limited position.

The ACLU’s passionate community of donors and activists is stronger than ever. The mission of the ACLU’s Development Department is to unlock the full potential of donors and the ACLU as partners in the creation of a more perfect union. We pursue our mission by building long-term donor relationships and organizational partnerships, by demonstrating impact in response to threats, by engaging donors how they wish to engage, by taking interest in our donors and facilitating personal action, by being accountable stewards of their funds, and by asking donors to consider giving the ACLU their full support. 

This position is part of a collective bargaining unit. It is represented by ACLU Staff United (ASU).

WHAT YOU'LL DO 

Reporting to the Deputy Director, Donor Development the Associate, Digital Marketing & Production will be responsible for the execution of digital campaigns, including email and peer-to-peer text messaging for the ACLU’s Nationwide Membership Marketing program. The associate will work closely with both external partners and internal stakeholders, ensuring schedules are kept and don’t overlap with other teams’ sends.  The Associate produces digital campaigns, develops campaign templates, landing pages, and dedicated URLs, and ensures testing direction from strategy memos is reflected in campaign setup. Data literacy, project management experience, strong attention to detail and comfort collaborating with diverse teams are essential for success in this position. 

YOUR DAY TO DAY

• Monitor, respond to, and complete production requests as assigned  
• Produce and test online forms, donation forms, and other landing pages  
• Contribute to the maintenance of documentation of team processes and workflows for production 
• Work cross-departmentally as well as with external partners to produce digital campaigns 
• Coordinate with external vendors to daily send reports across our email and SMS programs and overall campaign wrap up reports 
• Support weekend email and text campaigns; This includes off-hours work, as needed, for live coverage of high-priority events or rapid response moments 
• Code, test, QA and edit emails, texts, and landing pages to ensure quality 
• Execute audience selects and tests ensuring the quality and accuracy of data with audience stakeholders 
• Project management: trafficking copy, creation and management of schedules, and external vendor management 
• Identify and escalate digital data hygiene issues, and help define solutions with data team as needed and appropriate 
• Engage in special projects and other duties as assigned  

FUTURE ACLU'ERS WILL 

• Be committed to advancing the mission of the ACLU
• Center and embed the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives
• Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts

WHAT YOU'LL BRING

• Demonstrated project management experience
• Proficiency with HTML and/or CSS  
• Experience producing email and text campaigns  
• Understanding of digital/email marketing techniques and mobile optimization  
• Experience with Drupal, Springboard, Salesforce, BBCRM and Sailthru, preferred 
• Experience working with external vendors and partners, preferred 
• Exper