Director of Product Marketing (SaaS) - Remote

Director of Product Marketing at Savant Labs to define market positioning, drive go-to-market strategy, lead product launches, build sales enablement, and shape how finance teams understand and adopt AI-native finance operations.

Company Details

Savant Labs is a high-growth Series A startup building the AI-native stack for finance. The platform helps finance teams move beyond AI chat and deploy governed, repeatable, and audit-ready AI agents across close, reconciliations, tax, reporting, and other critical workflows.

Why Savant

• Finance teams are rapidly adopting AI, but critical business processes still require governance, consistency, and accountability.

• Savant is building the infrastructure that enables finance organizations to safely operationalize AI across mission-critical workflows.

• Opportunity to help define and shape an emerging category within AI-native finance operations.

• High-impact leadership role with direct influence on company growth, product strategy, and market perception.

• Chance to work closely with founders and senior leaders in a fast-growing Series A company.

Website: Savant Labs

Requirements

• 8–12+ years of experience in B2B SaaS Product Marketing or related GTM roles.

• Strong experience with enterprise, technical, or complex GTM motions.

• Proven expertise in positioning, messaging, product launches, and go-to-market strategy.

• Experience building and leading Product Marketing and/or Content teams.

• Exceptional writing, editing, storytelling, and communication skills.

• Strong sales enablement experience including battlecards, discovery frameworks, demo narratives, and objection handling.

• Experience marketing AI, analytics, workflow automation, or similar technology products.

• Ability to simplify complex technical concepts into compelling business value.

• Strong ownership mindset with experience operating in fast-paced startup environments.

• Experience working directly with founders and cross-functional leadership teams.

• Portfolio of writing, launches, decks, strategic projects, or related work required.

• Experience selling to finance, accounting, tax, audit, or compliance buyers preferred.

• Background in fintech, ERP, data analytics, or workflow automation software is a strong advantage.

• Experience in Series A–C startup environments preferred.

• Active use of AI tools in day-to-day work with a strong point of view on AI-driven productivity.

Responsibilities

• Define and own Savant's market positioning and narrative.

• Develop messaging that resonates with CFOs, Controllers, finance, accounting, and tax leaders.

• Establish clear differentiation against legacy finance platforms, AI assistants, and workflow automation tools.

• Ensure consistent messaging across website, sales materials, launches, executive communications, and analyst engagements.

• Partner with Product, Sales, Demand Generation, and leadership on GTM strategy and market priorities.

• Translate product roadmap initiatives into compelling value propositions and campaigns.

• Bring customer, competitive, and market insights into business decisions.

• Measure impact through pipeline influence, win rates, sales-cycle improvements, and product adoption.

• Lead content strategy across thought leadership, product content, customer stories, and launch materials.

• Build and improve sales enablement assets including battlecards, demo narratives, and objection handling frameworks.

• Analyze competitive landscape and identify key win/loss trends.

• Engage directly with customers and prospects to validate messaging and positioning.

• Lead and develop a team across Product Marketing and Content.

• Establish team priorities, operating rhythms, and quality standards.

• Operate as a player-coach, balancing strategy with hands-on execution.

What We Are Looking For

Strong Product Marketing Judgment

• Experience solving complex positioning, messaging, and go-to-market challenges for enterprise or technical products.

• Ability to develop clear, compelling product narratives that align Sales, Product, Marketing, and Leadership teams.

• Strong understanding of customer needs, market dynamics, and competitive differentiation.