Audience Marketing Director

Our Vision & Mission: THE WORLD. SUBSCRIBED.

Over the past 15 years, we have seen a shift in the focus of business models across every industry – from selling physical products via one-time transactions to monetizing services via ongoing customer (aka subscriber) relationships. This is the “Subscription Economy” a phrase coined by our CEO, Tien Tzuo, he even wrote the book on it: Subscribed.

Companies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and monetize these relationships through an ever-growing set of digital services. 

Our vision is simple: we call it “The World Subscribed.” It’s the idea that one day every company will join the Subscription Economy — a $1.5 Trillion opportunity by 2025 according to UBS.

Team & Role 

We’re seeking a full-stack marketer to scale a best-in-class marketing strategy to support Zuora’s accounting business group. This role is focused on reaching and engaging target personas and accounts with relevant content in incredible experiences that ultimately lead to bookings. 

In this role, you will architect and lead a globally integrated marketing strategy aligned to business goals by driving awareness and pipeline for key targets. 

What you’ll do & achieve:

• Adopt a “CMO” mindset to drive an end-to-end, account-based campaign strategy for target personas and accounts across Zuora’s global regions, with a north star of pipeline and account engagement. 

• Ensure the right mix of digital ads, email, sales outreach, webinars, content, and event experiences through an omnichannel, full-funnel approach. 

• Partner with marketing and business group leaders to establish campaign priorities, goals, and targets and the tactical plans to deliver on those targets

• Create and own a campaign performance framework to forecast, measure, analyze, and report on the impact of campaign activities on pipeline, revenue, and the demand funnel 

• Lead a cross-functional team of teams across key functions: Alliances, Sales, Field Marketing, Digital Marketing, Public Relations, Brand, Corp Events, Content, and Customer Advocacy to align around the campaign strategy and drive execution, enablement, and feedback loop.

• Analyze demand and behavioral signals to create extremely high-quality account engagements for sales. 

What you’ll need to be successful:

• 8+ years of full-stack marketing and integrated campaign experience, primarily in B2B tech

• Obsessed with the accounting persona by deeply understanding message resonance and how to drive engagement with the audience

• Demonstrated success in owning the strategy, framework, development, and execution for global, multichannel demand generation campaigns 

• Big picture thinking, and meticulous attention to detail – ability to quickly understand overall business objectives, and create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs.

• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.

• Exceptional ability to lead, influence, and work across organizational boundaries with a strong track record of cross-functional collaboration.

• Natural project management skills with the ability to juggle multiple workstreams at a given time. 

• Comfortable taking the lead on crafting messaging that meets the needs of our target audience 

• Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.

• Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams.

• Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses

Benefits*

• Competitive compensation, company equity, and retirement programs

• Medical, dental and vision insurance

• Paid holidays and “wellness” days and company wide winter break

• Generous, flexible time off 

• 6 months fully paid parental leave

• Learning & Development stipend

• Opportunities to volunteer and give back, including charitable donation match

• Free r