Member Retention & Loyalty Specialist (Marketing Analytics)

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.  

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; and GoMotion, sports and fitness business software solutions.  

At NBC Sports Next we’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.  

Come join us as we work together as one team to innovate and deliver what’s Next.

Job Description

The Membership Retention & Loyalty Specialist will be responsible for assisting in the performance and day-to-day functioning of the GolfPass membership retainment as well as the GolfPass Loyalty program.   This includes analysis of retention and loyalty performance, project management, member research, and building ad hoc and ongoing campaigns to meet goals. The successful candidate will be performance driven, detail-oriented with great analytical and project management skills. The Retention & Loyalty Specialist must have the ability to work closely and communicate effectively with multiple teams.

• Assists with delivering business results against member retention forecast and budget management for existing members
• Partner with appropriate marketing groups to develop and execute member engagement, retention, and loyalty campaigns through various channels: email, mobile, web…etc.
• Work with Manager, Retention and Loyalty to deliver ongoing performance tracking, communicating out to a variety of team members and key stakeholders.
• Responsible for working with team and key stakeholders to define project tasks and required resources for each project, as well as create and communicate overall project schedule and timelines. Ensuring that the scope, business case, objectives and success metrics for projects are well defined, communicated, measured and reported on effectively.
• Track deliverables and ensure project timelines are met through professional follow up and communication with multiple teams including Marketing, Technology, Sales, Legal, Member Care and Revenue, constantly monitoring and reporting on project progress
• Manages relationship with Member Care to ensure they are up to date on all campaigns
• Works with CRM team to ensure proper data flows and all communications are validated prior to sends
• Represents the Retention &Loyalty Development department in cross-fu