Web Developer - Marketing Team

About OpenSesame

OpenSesame’s mission is to help develop the world’s most productive and admired workforces. We offer a comprehensive catalog of more than 40,000 eLearning courses from top publishers, but we genuinely provide companies with the opportunity to enhance and upgrade the skills of their employees.

As we grow, we diversify revenue streams, expand our product offerings, and strengthen our partner network. Our customer base has high satisfaction ratings, and there is significant opportunity to further improve retention and overall impact.

Learn more: www.opensesame.com/about

Job Description 

The Web Developer is responsible for every aspect of the OpenSesame website. It’s the “front door” to the business and needs to represent our brand promise as well as give visitors a seamless experience. We know buyers stay anonymous for at least ⅔ of the way through their journey before identifying themselves; OpenSesame’s website is the primary way they interact with us. 

This position requires a combination of technical skills, marketing acumen, and stellar project management.  This role will be tasked with leading the implementation of best practices across our customer-facing web properties. This role will require deep functional knowledge in front-end development, UX, and SEO to craft an encompassing site strategy and serve as our team’s in-house expert for all things web marketing. The ideal candidate will be able to synthesize these disciplines into a vision for how we develop our site and leverage it to meet marketing and sales goals. 

Technical Skills

• Manage opensesame.com WordPress code framework and site content to improve user experience and engagement metrics.
• Required knowledge of CSS, HTML, PHP, Javascript, SCSS, NPM, Gutenberg and Git. 
• Generating consistent performance reports that demonstrate progress towards specific goals and the results of testing/optimization. 
• Must have experience with Google Analytics and Google Tag Manager through GA4 and be able to lead the implementation, management, and customization of these platforms.
• Robust experience in optimizing websites, design elements, and pages to adhere to Google core web vitals and accessibility compliance standards.

Marketing Accumen 

• Understand the buyer journey and best practices for engaging visitors
• Ensure that OpenSesame can be found – otherwise known as search engine optimization (SEO). This role will be the overall leader in ensuring our content ranks highly and is relevant
• Able to research, create, and maintain an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis
• Familiarity with MarTech operations and role a website plays in the sales funnel, including conversion point optimization, SalesForce integration, and data capture
• Act as a cross-functional partner and SME to stakeholder teams across the organization such as marketing, sales, customer success, and product

Project Management 

• Overseeing day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates 
• Plan and execute A/B testing on the website to identify efficiencies and opportunities in how we engage our users and maximize conversions
• Utilize web analytics tools to collect user data for analysis while providing strategic insights and recommendations based on those findings
• Support marketing operations and other teams as needed through the creation of landing pages, original design elements, and navigation
• Determine a regular reporting structure for web performance metrics and manage their ongoing collection and delivery

Performance Based Objectives 

You will step into an active environment with projects both in-flight and awaiting your leadership and expertise. Over the first 30-60-90 days you will be expected to deliver on key objectives related to your functional area and the organization’s priority initiatives.

• In your first 30 days, you will complete OpenSesame marketing onboarding, learn how OpenSesame goes to market, and understand the OpenSesame product. You will familiarize yourself with the current state of OpenSesame web properties and become the primary point of contact for their management and active projects. During this time you will be expected to develop a top-level understanding of the state of our website and SEO.
• Within your first 60 days, you will have crafted a comprehensive business plan outlining high-level initiatives to guide our site strategy. Additionally, you will establish a formalized approach to aligning our web properties with industry bes