Creative Strategist, Marketing

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

The Creative Strategist, Marketing role will work closely with the General Manager of The Accelerator Group (TAG), to serve as strategic creative partner to develop brand identity, experience and guidelines. You will lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity. You will have end to end creative ownership from ideation to final content creation, ensuring consistency and excellence across all touchpoints. You will partner with social, eCommerce, digital strategy and broader creative teams to bring the brand stories in an emotive way that touches the consumers hearts and mind.

Brand Positioning on shelf, packaging, consumer insight- maverick that defines the moat for the brand. This role will also work in conjunction with the General Manager on branding, storytelling but more creative execution. Ensures new brand positioning is executed throughout all consumer touchpoints. This role will drive opportunity through storytelling, consumer insights and awesome ideas!

WHO ARE YOU AND WHAT YOU WILL DO

• You bring 10+ years of experience in senior creative leadership role for storytelling and performance preferably with consumer product goods companies. Experience gained from working at startups, creative agencies, in-house creative teams, or non-traditional content creators is desirable. You are passionate about understanding how brands exist and how they come to life, why some brands thrive, and others don’t and how creative and emotive storytelling to bring brands to life is a key component of brand success.

• Conceptual thinking and problem solving - experience to visualize ideas and influence stakeholders to execute strategies to their full potential across platforms.

• Innovation: Demonstrated ability to think creatively and strategically, with a passion for innovation and continuous improvement.

• Communication: Excellent communication and presentation skills, with the ability to articulate creative vision and strategy to diverse stakeholders. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. 

• Take big swings with big concepts and be willing to fail in pursuit of something different and extraordinary

• Be willing to jump in and get your hands dirty by writing and producing promos, sizzles, social & digital as needed.

• Identify opportunities to incorporate emerging marketing trends and GenAI innovations into the creative strategy and execution

• Concept, pitch, design, and execute innovative ad campaigns and experiences for TAG brands, from developing the creative brief to launching the campaign. Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process. You have a killer design aesthetic and can push creative teams to imagine new ways to bring brand experiences to life across digital platforms. UX experience is a plus.

• Provide in-depth understanding of art-direction and copywriting for all formats—digital, print, out-of-home, video, and more. Ensure all creative work adheres to brand guidelines while pushing the boundaries of design and storytelling. Create bespoke creative strategies with a strong POV and vision, providing clear direction to internal and external partners

• You’re a strategic thinker who can see how creativity can solve business problems. You love creating brands—whether it’s a prelaunch brand created from scratch or a brand evolution or brand turnaround.

• You have previous experience leading and managing a team and a successful track record of guiding designers to deliver amazing work. You enjoy tapping into the potential of creative teams and supporting the professional development of the people you manage. You have excellent judgment and decision-making skills—you are decisive and know when and how to pivot.

• An innovator in pro