Associate Manager, Global Brand Communications

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

 

Associate Manager, Global Brand Communications

 

Brand Communications

• Manage the collection and distribution of global communications tools and resources for both internal and external partners
• Develop and maintain asset tracker, timelines and communications calendar for campaign, key projects/ launches
• Liaise with copy team on messaging for press materials
• Create, edit and route press materials for internal approvals including press releases, messaging documents, pitches, BTS assets, etc. to leadership and legal teams
• Assist as department liaison with international market PRs, communicating brand standards, obligations and deadlines effectively to ensure consistency across Global PR strategy and messaging
• Oversee, track and route market press requests including PR press plans, regional assets, PR event plans, etc. – identify key cross-functional partners for international initiatives and foster communication

 

 

Executive Communications

• Support in executing communications strategy building senior leadership profiles and brand recognition 
• Research and vet thought leadership opportunities including speaking engagements, podcasts, interviews, awards, etc.
• Develop briefing documents and award submission applications
• Work with market PR counterparts on local opportunities for brand/executive press, tracking and coordinating opportunities with executive travel
• Craft / develop pitches, support storytelling

 

 

Internal Communications

• Work with Tapestry Internal Communications Team to provide updates and ensure Coach messaging is being communicated across appropriate channels including newsletters and company social media channels
• Manage updates of internal presentations and orchestration documents leveraging data and insights to measure communications impact for projects

 

 

Competencies:

• Bachelor’s degree and 4-6 years of PR experience required
• Strong executive presence, with a proven track record of working with senior level executives and C-suite

• Ability to work independently and confidently while paying close attention to detail
• Strong writing communications skills, with a proven track record of developing and delivering multi-channel communications preferred
• Press relationships / contacts with business, industry and marketing media titles
• Basic finance knowledge and analytical skills in order to present impactful data to stakeholders
• Experience and proficiency with media monitoring tools (LaunchMetrics experience preferred)
• Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
• Ability to collaborate with and influence internal and external partners
• Self-starter with strong initiative, ownership and accountability for business
• Ability to work efficiently in a high-pressure, f