Key Accountmanager Online (International)

Versele-Laga is a leading manufacturer of high quality food and care products for pet and performance animals with 10 factories in 3 continents.  We sell our strong brands in over 85 countries thanks to our team of 1.100 colleagues with a true passion for animals.  Our group headquarters are based in Deinze near Ghent.  We produce more than 95% of our products in house starting from the best raw materials until the final packed product.

After more than 90 years of expertise since our founding, we are still a rock solid family owned company with a unique culture based on respect, passion and engagement.   Our track record of strong growth continues in our long term ambitions based on innovation, high investments, regional expansion and of course our dedicated teams.

Every day, we are nurturing the bond between people and over 25 Million animals with the best nutrition and care products.  We take our responsibility to improve the wellbeing of people and animals seriously through a wide range of initiatives.  Next to that, we contribute to a better planet through local sourcing, lower CO2 emissions, energy and waste reduction.

In the United States, Versele-Laga oversees four core company brands: Versele-Laga, Higgins Premium Pet Foods, Cavalor and Roudybush.

·        Versele-Laga and Higgins Premium Pet foods operate out of Miami, FL and offer a wide assortment of food, treats and supplements for birds, small animals and pigeons. They are committed to providing pets with the highest quality nutrition free of any artificial flavors, colors and preservatives.

·        Cavalor operates out of Dalton, GA and produces a complete line of premium horse feed, supplements and care products. They are focused on addressing the unique nutritional issues and challenges in the equine industry and are considered a leading nutrition solution provider.

·        Roudybush operates out of Sacramento, CA and is a specialized bird food manufacturer. It offers science-based pellets, nectars, squab, and other diets for companion birds.

https://www.versele-laga.com/

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Role:

We are looking for a dynamic and enthusiastic Key Account Manager Online to strengthen our team.
This is the ideal opportunity for a young professional with fresh ideas and energy who wants to contribute to our e-commerce initiatives. You will play a crucial role in expanding our online presence in the fast-evolving pet care market. In close collaboration with our local and international teams, you will develop and implement the strategic direction for e-commerce platforms and major online retail partners.

 

1. E-commerce Strategy & Execution

• Develop and implement the international e-commerce strategy with a focus on revenue growth, brand visibility, and market position.

• Actively manage key e-commerce players within the pet industry, including specialized online retailers, omnichannel partners (e.g., Zooplus, Maxi Zoo) and market places (e.g., Amazon, etc).

• Identify and develop shop-in-shop opportunities on digital platforms and oversee the integration of our brands within these ecosystems.

• Collaborate with marketing, sales, and digital teams to ensure successful product launches, campaigns, and content across e-commerce channels.

• Define and optimize pricing strategies per channel and market, aligned with margin objectives and competitive positioning.

• Monitor key performance indicators (e.g., traffic, conversion, revenue, promotional impact) with a focus on continuous optimization.

• Take on a strategic advisory role toward local markets for the implementation of e-commerce best practices and brand roll-out.

• Analyze market trends and developments in online pet retail and translate them into concrete strategies and partnerships.

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