Paid Media Specialist - Retail

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.   

Your Job:

As the Paid Media Specialist, Retail at Brooks, you will partner with your manager and team to help execute Brooks’ digital media strategy while ensuring our retail partners and media agency are held accountable in meeting and exceeding weekly/monthly KPI targets. In partnership with the Paid Media Lead, Retail, you will ideate, put in requests for creative, and optimize and report on seasonal and local campaigns across multiple platforms. You will work effectively with internal and external stakeholders to help plan and execute these campaigns to achieve campaign and channel KPIs while also helping to manage retail partner, agency and vendor relationships to ensure alignment with our media strategy and monitor day-to-day performance. You will work cross-functionally with Retail Analytics, Retail Marketing, Sales, Brand Marketing, Digital Marketing, Integrated Marketing, eCommerce, Creative, and Digital Products teams to support comprehensive plans to attain target KPIs for each channel. You will assist initiatives aimed at improving brand perception and grow consideration among target audiences with the objective of increasing traffic to BR.com/owned retail, and our partner retail stores. You will accomplish this by planning and executing on full funnel strategies across multiple media channels including paid social, online video, programmatic display, custom content, OOH, TV, and more.

Your Responsibilities:

• Partner with your manager to help with the development and execution of full-funnel seasonal paid media campaigns designed to achieve marketing and business KPIs in partnership with the Manager, Local & Retail Paid Media; media channels including paid social (Meta, TikTok, YouTube, etc.), sponsored products, programmatic display/video, OTT/CTV, OOH, on-site display, TV, and other tactics as needed to prospect and retarget runners to drive consideration and conversion for the business with our wholesale partners and within priority local markets.
• Submit creative request templates and help guide the design of all display, video, print, out of home, and paid social assets for retail and local campaigns, ensuring they’re built to platform best practices.
• Support paid media team members with the development, execution, and reporting on all retail and local campaigns as needed.
• Lead Tactical Planning for Seasonal Tier 3 and Sales campaigns.
• Work cross-functionally across the organization and clearly communicate with cross-functional teams: Retail Analytics, Retail Marketing, Sales, Integrated Marketing, Organic Social, Creative, eCommerce, and Digital Products to effectively plan, execute and report on campaigns.
• Partner closely with our media agency and retail wholesale partners to deliver on our media plans and performance goals.
• Assist in monitoring measurement and reporting across your managed paid campaigns; gather insights and provide recommendations to better optimize and scale future programs.
• Responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as needed basis to team members.
• Develop, test, and learn opportunities across all assigned media campaigns with aligned KPIs.
• Monitor ann