Senior Communications Specialist [Social Media]

Title: Senior Communications Specialist [Social Media]

Employee Classification: Sr Communications Specialist

Campus: University of North Texas

Division: UNT-Office of the President

SubDivision-Department: UNT-Office of the President

Department: UNT-Office of the President-100000

Job Location: Denton

Salary: 65,000.00

FTE: 1.000000

Retirement Eligibility: TRS Eligible

About Us - Values Overview:

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and the University of North Texas Health Science Center at Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.   We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.   Learn more about the UNT System and how we live our values at www.UNTSystem.edu.

Department Summary

The Communications Strategy personnel within UNTs Office of the President operates under the overarching goals of presenting the University's mission effectively to internal and external constituents and is responsible for coordinating all presidential communication in accordance with the president's vision.

Position Overview

The Communications Specialist is responsible for developing, managing, and executing social media strategies that enhance the visibility, engagement, and reputation of the Office of the President. This role focuses on creating compelling content that reflects the voice and priorities of the President, while ensuring alignment with the institutions mission, vision, and strategic plan. Reporting to the Deputy to the President, the Communications Specialist also supports broader communications activities for the Office of the President as needed.

Minimum Qualifications

Bachelor's Degree in related field and three years of experience in writing and/or editing publications; or any equivalent combination of experience, education, and training.

Knowledge, Skills and Abilities

• Demonstrated experience developing social media strategies and creating content for high-profile individuals or brands.
• Exceptional writing, editing, and storytelling skills, with keen attention to detail.
• Proficiency with social media management tools (e.g., Sprout Social), analytics platforms, and visual content creation tools (e.g., Canva, Adobe Creative Suite).
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

Preferred Qualifications

• Experience in a higher education or government sector setting.
• Familiarity with executive communications and brand voice management.

Required License/Registration/Certifications

 

Job Duties:

• Social Media Strategy and Management • Develop and implement a comprehensive social media strategy to promote the President’s initiatives, messages, and public presence. • Manage daily operations of the President’s official social media accounts (e.g., Twitter/X, Instagram, LinkedIn, Facebook), ensuring a consistent and professional tone. • Monitor social media trends, metrics, and engagement to inform content strategy and optimize performance.
• Content Creation and Storytelling • Create high-quality, engaging written and visual content (e.g., posts, videos, graphics) tailored for multiple platforms and internal and external audiences. •