Digital Marketing Specialist

The Digital Marketing Specialist works independently and provides comprehensive digital marketing support to the global marketing organization. The Digital Marketing specialist is primarily focused on digital communications and responsible for creating and maintaining a strong online presence using online marketing strategies via email, social media, advertisements, and other digital channels. This role will be responsible for supporting Inari’s digital presence across social media and other online outlets, maintaining the brand, and creating content to aid in marketing campaigns. Responsibilities 

• Support Global Marketing teams in development ad hoc marketing materials based on brand guidelines and existing marketing documents.
• Support the global content strategy through digital content creation, CRM administration, and general strategy support.
• Support Medical Education team in external event collateral creation
• Assist in the execution of company communications and email marketing strategy through list segmentation and email development
• Provide quarterly updates on emerging trends, software and tools to enhance marketing campaigns
• Support the social media content strategy, assisting in monthly calendar administration, post scheduling, social media advertising, platform monitoring, reporting, and competitive analysis to help drive content creation.
• Work cross functionally across internal departments to maintain company branding
• Implement earned media, reporting on effectiveness of campaigns, curating content based on trends, and providing events and programs communication support.
• Assist in management of global content calendar in collaboration with global teams, including tracking of clinical data releases, product launches, and event presence, etc.
• Work cross-functionally to create and deliver content in support of international campaigns.
• Assist in graphic design request to enhance commercial efforts.
• Execute special projects as assigned, including research and special creative
• projects and graphic design support of larger organization.
• Provide administrative support and other duties, as needed.

Qualifications

• Bachelor's Degree preferably in Marketing, Digital Marketing, Business, Biological/Clinical Science, or related field.
• Proficient software skills across all standard programs; Microsoft Systems, Canva or Adobe Creative Cloud
• Experience managing social media including content creation
• Self-motivated and able to work collaboratively.
• Excellent communication and presentation skills.
• Strong project management and organizational skills.
• Demonstrated marketing acumen, with both analytical and creative skills.
• Competently represent the Company at professional functions and customer meetings.
• Knowledge of current and upcoming digital marketing trends
• Succeed and be effective in a fast-paced, entrepreneurial environment.

Preferred

• One (1) year of digital marketing experience within role (social media management, email marketing, SEO/SEM, etc.)
• Experience with systems such as Highspot, HubSpot, Meltwater, Canva or Adobe Creative Cloud a plus
• Experience in short form video creation
• Medical device industry experience

Inari Medical offers competitive health and wealth benefits for our employees. The base pay range for this position is $64,000 - $86,000. A range of factors, including location, skills, and experience, will be considered. Actual compensation may vary.