Paid Ads Specialist - Google & Meta Ads (ZR_22170_JOB)

This is a remote position.

• Contract: Independent Contractor
  
• Schedule: Monday to Friday 9 AM to 6 PM (6 PM to 2 AM Manila time)1 hour unpaid break
  
  

Client Overview

Step into the world of digital advertising with a forward-thinking insurance agency that’s ready to make waves in the online space. This established agency, with a strong foundation and a wealth of industry experience, is looking to amplify its digital presence and lead generation efforts. They’re on the hunt for a data-driven, creative Paid Advertising Specialist to spearhead their online advertising initiatives and drive measurable business growth.

Job Description

As the Paid Advertising Specialist, you’ll be the driving force behind the agency’s digital advertising strategy, wielding the power of platforms like Google Ads and Meta ads to capture the attention of potential clients. This role is perfect for someone who thrives at the intersection of creativity and analytics, as you’ll be crafting compelling ad campaigns while constantly optimizing for performance. You’ll have the exciting opportunity to directly impact the agency’s growth trajectory, translating clicks into qualified leads and ultimately new business. If you’re passionate about the dynamic world of digital advertising and are ready to make a real difference in a growing insurance business, this role offers the perfect blend of challenges and reward.

Responsibilities

•  Architect and implement results-driven paid advertising strategies across multiple platforms, with a focus on Google Ads and Meta ads
  
• Develop engaging ad campaigns that resonate with potential insurance clients, balancing creativity with conversion-focused messaging
  
• Conduct thorough keyword research and selection to ensure optimal visibility and relevance in search engine results
  
• Continuously monitor campaign performance, leveraging data analytics to make informed optimizations and maximize ROI
  
• Manage advertising budgets with precision, allocating resources effectively across different campaigns and platforms
  
• Collaborate closely with the social media team to ensure a cohesive message across all digital touchpoints
  
• Generate comprehensive reports on campaign performance, translating complex metrics into actionable insights for stakeholders
  
• Stay ahead of the curve on digital advertising trends, emerging platforms, and industry-specific opportunities to maintain a competitive edge
  
• Experiment with new ad formats and targeting strategies to uncover innovative ways to reach and engage potential clients
  

Requirements

• Proven experience in managing successful paid advertising campaigns, particularly in Google Ads and Meta ads platforms
  
• Strong understanding of PPC, display advertising, and retarget strategies, with a track record of driving measurable results
  
• Experience in the insurance or financial services sector is highly valued, but not mandatory for candidates with transferable skills
  
• Analytical mindset with the ability to interpret complex data sets and translate them into strategic decisions
  
• Proficiency in advertising tools and platforms, including Google Analytics, Google Tag Manager, and Facebook Business Manager
  
• Excellent communication skills, capable of explaining technical concepts to non-technical stakeholders
  
• Creative problem-solving abilities, with a knack for finding innovative solutions to advertising challenges
  
• Self-motivated with strong time management skills, able to juggle multiple campaigns and priorities effectively
  
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