Associate, Paid Acquisition Marketing

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, Poland, or Portugal. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity 

Every day, tens of millions of people and 50,000 professional teams rely on Grammarly’s AI-enabled communication assistance to help them communicate confidently and achieve their goals. Our team members have the autonomy to take on exciting challenges in pursuit of our mission to improve lives by improving communication. Together, we’re building on more than a decade of steady growth and profitability. We’re defining the communication assistance category for individuals, enterprises, and developers with tailored service offerings: Grammarly Premium, Grammarly Business, Grammarly for Education, and Grammarly for Developers. All of this begins with our team collaborating in an inclusive, values-driven, and learning-oriented environment.

To achieve our ambitious goals, we’re looking for a Paid Acquisition Marketing Associate to join our Acquisition team. This role will directly support the scaling and optimization of our Desktop Paid Channels across Google Ads, YouTube, GDA, TTD, and others. 

Your impact

As a Paid Acquisition Marketing Associate, you will:

• Support paid Desktop channels, working closely with each Channel Manager.
• Effectively support a multi-million dollar annual budget. Analyze and optimize campaigns to increase return on investment (ROI). Perform bid and budget optimizations based on a monthly budget and ROAS targets.
• Build, upload, and launch new campaigns/ads for paid search, YouTube, and display across multiple ad platforms. Ensure everything is compliant with quality assurance guidelines.
• Provide additional support for account management (campaign builds and launches, ad uploads, and bid and budget optimization recommendations).
• Deliver consistent pacing and performance updates to internal and cross-functional teams.
• Perform ad hoc manual tasks such as click tag audits and updates, creative swaps, and audience exclusion list updates within ad platforms.
• Constantly create and test new creatives and content, while optimizing for various audiences, geos, mediums, devices, and product offerings. 
• Create daily, weekly, and monthly reporting collecting data from multiple sources (ad platforms, internal database, etc.) to share internally and cross-functionally.

Within your first 30 days, you will:

• Get familiar with key tools and processes across paid channels (e.g., Google Ads, SA 360, JIRA, Asana, Dashboards, Slack, Daily Pacing docs, Channels Roadmap, Wiki, main reports, etc).
• Meet with common collaborators and partners (media partners, acquisition team, analytics, MA, Growth, etc). 
• Understand challenges and opportunities within paid channels.
• Can quickly learn internal analytics system basics and how we track data.

We’re looking for someone who

• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based.
• Has 2+ years of experience in paid desktop acquisition marketing running Paid Search, YouTube, and/or Display campaigns in Google Ads, SA360, Bing, Taboola, and/or Quora at an agency or in-house. Experience with programmatic is a plus.
• Has hands-on experience planning and executing multi-million dollar campaigns, specifically with mid-low funnel business goals.