Email and Mobile Marketing Manager

Are you a seasoned Email and Mobile Marketing Manager with a knack for navigating complex CRM journeys? Do you excel at understanding different customer profiles and personas, crafting strategies that connect and convert? If so, Shoe Carnival, Inc. has an exceptional opportunity waiting for you! We're seeking a positive, agile, and entrepreneurial professional who is results-driven and thrives in a fast-paced environment. Someone who stays closely connected to the business, focusing on delivering impactful outcomes.

 

Imagine leading efforts that directly contribute to the joy and excitement of discovering the perfect pair of shoes. At Shoe Carnival, your skills will not only be celebrated but will also be instrumental in creating personalized shopping journeys that delight our customers.

 

You will be responsible for strategizing, implementing, and optimizing end-to-end email and mobile marketing campaigns that deliver outstanding results. The ideal candidate will have a strong understanding of the latest trends, tools, and technologies in these channels and a proven ability to deliver high-performing campaigns that resonate with diverse customer segments.

Enjoy working at our Shoe Carnival's Corporate headquarters located at 1800 Innovation Point, 5th Floor, Fort Mill, SC. Primary office hours are 8:00am-5:00pm with the option to work offsite on Friday.

Starting salary: $85,000. Commensurate with experience.

Summary:

 

The Marketing Manager, Email and Mobile, is responsible for all aspects of the email and mobile messaging programs, building and executing sophisticated customer journeys that align with the overall CRM and integrated marketing strategy. This role works collaboratively with internal and external teams to develop and analyze customer contact strategies including marketing programs for retention, acquisition, and reactivation.

 

• Leads, plans, develops, and executes all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns.
• Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging that aligns to the overall marketing objectives.
• Continuously analyzes customer and campaign results to provide insights, identify trends, and make recommendations for improvement.
• Owns and maintains relationships with email platforms, mobile marketing platforms, and other vendor partnerships related to advancing email and mobile channel capabilities.
• Shares campaign results and demonstrates subject matter knowledge by developing insights, answering questions, and pitching creative ideas with upper manager on a weekly basis.
• Analyzes, develops, executes, and iterates channel contact, testing, and customer lifecycle program strategies to increase acquisition, retention, lifetime value, and consistent channel growth.
• Designs and optimize complex, multi-touch customer journeys across email and mobile communication channels. Ensures seamless integration of messaging and experience across platforms.
• Keeps abreast of the latest trends and technologies in email and mobile marketing to ensure our strategies remain cutting-edge and impactful. Reviews current best practices and industry standards related to A/B testing, list segmentation, deliverability, CAN-SPAM laws, and TCPA compliance.

Requirements:

• Bachelor's Degree and 5+ years of CRM / Email and SMS Marketing experience or an equivalent combination of education and experience required (preferably with a multichannel retailer).
• Experience with data-driven marketing and customer segmentation required.
• Knowledge of HTML/CSS, SQL, and Google Analytics preferred.
• Knowledge of email service platforms and marketing automation (e.g., Salesforce Marketing Cloud, Responsys, etc.) preferred.
• Experience working cross-functionally executing a vision through consensus building, negotiation, and data-driven persuasion.
• Detail-oriented with the ability to handle various tasks simultaneously under mult