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Director of B2B Product Management, Handheld Phones (Plano, TX or Ridgefield Park, NJ)
Samsung ElectronicsUnited Statesfull_timeVerifiedPosted 5 Dec 2023
About the role
Position Summary
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.People | Excellence | Change | Integrity | Co-prosperity
The Director, Product Category Management will be responsible for cross-functional category management for all Mobile B2B smartphones and services. The position focuses on sales channel expansion, demand forecasting, marketing programs, promotional programs, pricing, smartphone and services portfolio analysis, supply chain optimization, Samsung unlocked device category management, competitor tracking and gap closure in addition to the attainment of the assigned sales, profit, brand, and market share objectives.
Role and Responsibilities
Role and Responsibilities:
- Achieve Mobile B2B smartphone and services business goals: sales volume, revenue, profit, market share, price positioning, forecast accuracy, aged inventory, channel expansion, etc.
- Manage lifecycle of Mobile B2B smartphone and services portfolio applying comprehensive simulations.
- Evaluate and forecast impact of price changes including profitability, sales volume, cannibalization, and price protection, driving implementation with sales channels.
- Work with Mobile B2B channels team to continuously optimize the portfolio of smartphones and services ranged in each sales channels (Carrier-owned stores, IT Channel, online, etc.)
- Evaluate competitiveness in various retail channels and spearhead improvement opportunities.
- Collaborate with channel sales teams to expand ranging of Mobile B2B smartphone devices and services.
- Review sales promotion proposals and forecast incremental sales forecasts, profitability, and rate of return on promotional spending.
- Create comprehensive guidelines for promotional spending across all Mobile B2B sales channels using historical promotion data and manage implementation.
- Manage promotional budget and allocation, evaluating potential innovative smartphones and services promotions to receive funding. Additionally, create innovative national or channel-specific promotions and manage their execution.
- Track profitability of all Mobile B2B smartphones and services across all sales channels and provide recommendations for improvement.
- Forecast sales for Mobile B2B smartphones and services across categories and sales channels. Collaborate with sales channels and the Mobile B2B supply chain team on weekly demand loading to eliminate potential stock-outs and minimize inventory.
- Resolve issues of high channel inventory and manufacturing parts exposure through collaboration with channel sales teams.
- Provide comprehensive Mobile B2B smartphones and services analytics including sales volume, revenue, market share, device mix, cannibalization, demographics, sources of volume, etc.
- Collaborate with Mobile B2B marketing and PR teams to generate awareness and excitement across sales channels.
- Manage all aspects of Mobile B2B unlocked device category.
- Work under a multicultural environment with the ability to effectively communicate with our HQ partners.
- Ability to build and manage a high performing team.
Skills and Qualifications
Minimum Qualifications
- BA Degree with 12+ years of relevant experience in strategy and product/category management OR MBA Degree with 10+ years of relevant experience business strategy and product / category management
- A minimum of Bachelor’s degree in marketing, engineering, or related discipline. MBA degree strongly preferred.
- Solid experience working with Mobile hardware and services industry
- 10+ years managing high-performing teams in a fast-paced environment
- Keen understanding of smartphone category sales channels and market dynamics
- The ability to develop and maintain excellent working relationships with all appropriate levels within and outside the company.
- Experience evaluating and developing promotional programs for consumer electronics.
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