Become a part of our caring community and help us put health first
 

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.

Join Humana’s Media Optimization & Effectiveness team and help us deliver targeted, impactful media strategies that connect members with the care and resources they need. As a Senior Associate you’ll play a key role in driving media performance and ensuring campaigns are aligned with business goals and member needs.

In this role, you’ll collaborate with internal partners and external agencies to optimize media investments across paid channels and across lines of business.

This role is a strong strategic advisor who will help translate business objectives into media plans, monitor performance, and identify opportunities for optimization in local markets to support campaign goals, including member acquisition, retention or brand building efforts.   

The Senior Associate position requires deep understanding of local media, specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives, stewarding multi-channel media campaigns, managing budgets, reviewing analytics, and guiding agency partners and programs that support ongoing customer acquisition and product awareness efforts across the Humana, CenterWell, and/or Reliance brands. 

Key Responsibilities 

• Serves as subject matter expert in media, advising our POD teams on their media plans and serving as a bridge between other Humana teams and our media agencies. 

• A pro-active, team player with strong communication skills, attention to detail, the ability to collaborate across multiple teams with deep cross channel media knowledge across local markets. 

• Identifies target audiences and specific messages, channels, and tactics; coordinates end-to-end media campaign strategy, planning, implementation, measurement and analysis. Serves as a trusted consultant both internally and externally on all aspects of media plans. 

• Own agency relationship for given campaign, proactively providing briefs, guidance, feedback, direction, and approval. 

Impact 
Your work helps Humana connect with members in meaningful, culturally relevant ways—supporting health equity and community engagement 

Use your skills to make an impact
 

Qualifications 

Required 

• Bachelor’s degree  

• 5+ years of experience in media planning, buying and execution 

• Strong understanding of local market dynamics, regional media trends, and community engagement tactics 

• Expertise developing omnichannel media strategies and activation plans in local markets that align with national brand strategy while addressing local needs 

• Strong analytical skills, with the ability to interpret data and translate insights into actionable media strategies 

• Excellent communication and collaboration skills, with experience managing cross-functional projects and agency relationships 

• Ability to serve as a strategic advisor to internal stakeholders and external partners on media planning and performance 

Preferred 

• Experience in healthcare or regulated industries 

• Familiarity with multicultural strategies 

• Proficiency in media analytics tools and reporting tools 

• Knowledge of HIPPA and compliance in localized campaigns 

• Proven experience with all media channels with strength in either digital media platforms and performance metrics or DRTV Media 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the busine