Partner Marketing Manager

Position Summary 

The Partner Marketing Manager, Alliance Growth & Adoption, will lead marketing activation programs that drive adoption, demand generation, pipeline progression, and customer growth for assigned alliance partner solutions. This strategic individual contributor role will build scalable GTM plans, enable Sales and Customer Success teams, support co-marketing programs with priority partners, and use performance data to improve business impact. The role requires a strong cross-functional collaborator who can influence across internal and partner teams and turn partner priorities into measurable growth outcomes. This is a remote role reporting to the Director, Partner Marketing, within the Ecosystem Marketing team. 

About the Team 

The Partner Marketing team drives awareness, adoption, and growth across athenahealth’s partner ecosystem. The team works closely with Partner, Marketing, Sales, Customer Success, Product Marketing, and Operations teams to connect partner solutions to customer needs and business priorities. The team supports partner solution activation, marketplace promotion, partner communications, co-marketing programs, reporting, and scalable campaigns that help clients discover and adopt solutions that extend the value of the athenahealth platform. 

Essential Job Responsibilities 

• Lead GTM Activation: Own marketing activation plans for assigned alliance partner solutions, including audience, campaign strategy, messaging, enablement, KPIs, and optimization. 

• Drive Campaign Execution: Build and execute integrated campaigns that support partner solution adoption, demand generation, pipeline progression, and customer growth. 

• Create Campaign Communications: Develop briefs, messaging, launch materials, partner communications, and Sales/Customer Success activation assets. 

• Align Cross-Functional Teams: Partner with Marketing, Product Marketing, Sales, Customer Success, Partner teams, and Operations to bring coordinated campaigns to market. 

• Enable Customer-Facing Teams: Create talk tracks, activation guidance, and follow-up plays that help teams position partner solutions with customers. 

• Manage Co-Marketing Programs: Lead planning with priority Alliance partners across campaigns, events, webinars, content, promotional support, and partner commitments. 

• Measure Business Impact: Track campaign performance, adoption, funnel impact, pipeline contribution, and ROI to optimize future programs. 

• Lead Complex Initiatives: Manage timelines, dependencies, risks, and stakeholder communications while influencing across internal and partner teams. 

Additional Job Responsibilities 

• Support broader partner marketing priorities, including marketplace promotion, partner communications, launch support, webinars, events, content, and customer storytelling. 

• Help develop scalable partner marketing frameworks, co-branding guidance,