Sr. Marketing Analyst

Are you our “TYPE”? 

Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.   

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com. 

We are looking for a Marketing Analyst to uncover unique insights that inform and empower data-driven decision-making across various B2B, B2C, and B2B2C marketing initiatives. This role will work directly with the Global Analytics Lead and be responsible for in-depth analysis of marketing data in order to benchmark, optimize, and present findings to stakeholders. You will work closely with marketing leaders and members of the global data, sales, and finance teams to ensure that data is accurate, accessible and effectively used for reporting and strategic planning.  

Responsibilities include: 

• Collaborate with GTM teams (Marketing, Sales, CX) & Revenue Operations to provide the technological and operational expertise necessary to ensure marketing efforts have clear, measurable ROI. 

• Help define critical events and analyze user lifecycles, determining marketings impact on the overall business objectives. 

• Review historical data and trends to forecast outcomes that inform marketing strategies. 

• Work on data initiatives to better understand our audience, content, and product offerings across all platforms and digital marketing channels. 

• Help define and create essential KPIs to track against goals to determine where engagement rates, conversion rates, and sales can improve.  

• Perform cross channel analysis, including paid media, paid search, social, email, events, and webinars to assess performance and identify areas for improvement and optimization. 

• Provide data-driven recommendations to optimize marketing spend and campaign performance. 

• Aide stakeholders with analysis for presentations to communicate marketing outcomes from a strategic and tactical standpoint.  

• Identify common trends, emerging patterns, and new opportunities within marketing datasets for expansion and retention.  

• Enhance existing reporting, suggest