Director, Media Technology

Company Description

At Pfizer LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Media Technology Director is responsible for keeping up to date with and evaluating new technologies while using them to create and shape media implementation and optimization strategies. The Director is also involved in the staffing and process development within the agency for the whole department. 

Qualifications

Knowledge  

• Advanced ability to identify potential risks, to proactively problem solve and to create efficiencies  

• Expert understanding of MS Office Suite  

• Expert project management skills, time management skills and process development 

• Advanced knowledge of all media categories (Planning, SEO, SEM, Technology, etc.)  

• Intermediate knowledge and familiarity of key players in the market   

• Ensures adherence to and drives best practices for brands regarding researching, discussing, and analyzing new technology  

• Responsible for seamless implementation and rollout of new systems and processes  

• Ability to relate and recommend how consumer insights drive which technology to use (mobile apps, different types of targeting, non-standard media, etc.)  

• Foresee strategy and activation of selling and implementation (scope, staffing, etc.) through technology solution   

• Predict client needs based on industry news    

• Identify and determine any potential need to develop proprietary technology (also determine if it's an agency investment vs. paid by the client)  

• Identified as a leader in developing or overseeing clear, impactful strategies  

• Develop Media Technology team by scoping accordingly 

• Active resource to Product Managers for technology vendors   

• Identify opportunities to propose and establish people or systems solutions and expand across teams (i.e. outsourcing)  

• Proactively share learnings across clients to senior leads and provide opportunities for enhancement to be applied across the agency   

• Foster a team environment that focuses on resolving issues with the utmost maturity and professionalism  

Client Relationship 

• Owns the client and procurement relationship on assigned brands  

• Works closely with the client to identify areas of improvement in process and efficiencies  

• Continuously push clients to look at new technologies and/or strategies  

• Comfortable in presenting and leading large groups   

• Command a room and steer conversation toward/away from specific topics  

• Ability to predict client's future expectation and opportunity to increase scope 

• Understanding of industry impacts stemming from GDPR, CCPA, CPRA, etc. 

• Working knowledge of mar-tech and ad-tech stack as it pertains to data privacy 

Requirements 

• Passion for technology  

• Strong interpersonal skills  

• Exhibits integrity, trust, and self-development  

• Adherence to agency procedures 

• Desire to help others grow in their career through mentorship and feedback 

• Capacity to work within ambiguous growth opportunities (owned projects, new business, etc.) 

• Established experience in ad technology platforms - Google (CM360, DV360, SA360), DoubleVerify, IAS, Innovid, Pris