Vice President Franchise Operations DACH

Company Description

Why work for Accor?

We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.

Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. 

#BELIMITLESS

Job Description

As Vice President of Franchise Hotels, you will have responsibility for a network of Franchise hotels for Eco, Midscale & Premium brands in DACH. With the Development department and Operational colleagues, you will lead and drive the strategy of Franchising and ensure the successful performance and development of the Franchise Network.

TASKS/ MAIN RESPONSIBILITIES:

Responsible for the growth of Franchisee Fee Income by setting appropriate actions (preventive and corrective) in line with the country objectives & brand policies.

Ensure the effective implementation of the franchise agreement, and suggest changes and improvement to protect the interests of Accor whilst respecting the needs of the Franchisees.

In collaboration with Finance, ensure Franchise Receivables is managed fully to include analysis, control, chasing and adhere within the terms of each HFA.

Visit each hotel in your portfolio twice per year and report on visit in WE Max platform.

Promote and demonstrate the expertise and the added value of belonging to the Accor group to the Franchisees.

Ensure network consistency and the brand identity by monitoring closely the brand standards and working with operational colleagues.

Responsible for the property investment plans of new hotels and network refurbishment.

Support the Franchisees in developing a business strategy for their hotels. Contribute to the results for the Franchise network by:

• Guiding the hotels in the Brand standards and policies
• Advise on the proper market positioning and pricing
• Foster the exchange of best practices between the hotels

Lead the franchisee from the start of the agreement, offer the best advice in the interest of both parties ensuring:

• The management of the Franchisee obligations
• The respect of the brand identity and promise

Promote the brand quality policy, monitor and measure this by using different tools.

Analyse the potential malfunctions, identify areas of improvement through corrective actions, with the Franchisee Hotel management.

Advise and lead the franchisee in selecting training for its team, participate and represent the brand in the different training within the network.

Promote Accor in terms of product and as a service provider to the Franchise network.

Identify development opportunities for Franchising Accor brands and F&B (Food & Beverage) concepts.

Represents the company with Key Franchise Groups.

Maintain awareness of the current market in franchising to ensure that Accor is responsive to the changing needs and can maximise opportunities in the Franchising environment.

Integration of new franchisees and support of the rebranding. Liaison with all the Accor departments to create a smooth integration. Establish a clear integration action plan prior and after the integration phase.

Liaise with all the HO departments to action the appropriate strategy for each hotel.

Qualifications

• Ability to analyse, anticipate & adapt.
• Ability to persuade and influence Franchisees to maintain brand standards and appropriate Accor Policies.
• Proactive and decisive.
• Strong and proven financial acumen.
• Ability to develop clear strategic plans and business objectives, which balance medium- and short-term business needs.
• Experienced in management of a sizeable number of branded hotels (mid-market brands preferable) with strong organisational skills.
• Natural coach/mentor who enjoys developing people and delivering results through others.
• Effective leader with ability to inspire and communicate at the highest levels.
• Ability to deliver under pressure, resistance to stress, strong drive, and energy.

EXPERIENCE NEEDED:

• Extensive Hotel or Operational experience. 
• Experienced in management of a sizeable number of branded hotels (Premium, Midscale & Economy brands preferabl