Director, Marketing – IPF Disease State Education

California, US residents click here.

The job details are as follows:

Who We Are

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.
 

United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).
 

The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.

Who you are

The Director, Marketing - IPF DSE will lead the development and execution of unbranded disease education strategy and tactical plan. This role will assist the organization in meeting objectives by working to increase awareness of IPF, disease state education, available classes of treatments market for both patients and HCPs.

• Develop the marketing strategy for patient and HCP IPF DSE, develop a strong understanding of the disease state, analyze market and clinical data identifying actionable insights to guide direction. Ensure alignment across key stakeholders to support organization objectives in IPF.
• Lead external agencies and direct reports in creating and managing the tactical plan based on the DSE strategy, and monitoring KPIs to adjust activities as needed to meet goals
• Manage market research activities to identify opportunities for the function, support development of messaging and value proposition, and identify opportunities to optimize execution and delivery of key messages
• Develop strong working relationships with the sales force, brand team to ensure understanding and consistent implementation of the DSE strategy and tactics, including attending and presenting at sales meetings
• Build and maintain strong cross‑functional relationships with Medical Affairs, Regulatory, Legal, and other internal partners to support aligned and compliant brand execution
• Develop productive relationships with key opinion leaders and gather insights to inform DSE activities, collaborating with KOLs to support appropriate execution of DSE initiatives
• Share updates and key insights with senior leadership, sales teams, and cross‑functional partners to keep teams aligned on performance and priorities
• Oversee allocation and ongoing management of the annual brand budget
• Foster strong collaboration across sales and marketing, innovation and exquisite execution
• Develop strong relationships with IPF patient facing groups and their support activities

Minimum Requirements

• 15+ years of progressive marketing experience in the pharmaceutical/biotech industry with a Bachelor's Degree
• 13+ years of progressive marketing experience in the pharmaceutical/biotech industry with a Master's Degree
• Extensive experience managing and developing a team of direct reports
• Ability to develop a deep understanding of the disease state science and clinical data behind the indication
• Excellent communication and interpersonal skills with demonstrated ability to form enduring productive relationship with thought leaders other stakeholders
• Demonstrates exceptional attention to detail
• Strong organizational, prioritization, and project management skills

This position will be located out of our RTP office and will require 10% travel over the course of the year.

At United Therapeutics, our mission and vision are one. We use our enthusiasm, creativity, and persistence to innovate for the unmet medical needs of our patients and to benefit our other stakeholder