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Vice President, Global Field Marketing, Slack

Salesforce
San Francisco, United Statesfull_timeVerifiedPosted 26 Jul 2024
💰 $382,900/yr($219,400/yr$382,900/yr)

About the role

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Slack is where work happens for millions of people every day; it is the AI-powered platform for work. Our mission is to make people’s working lives simpler, more pleasant, and more productive.

We are hiring the Vice President of Global Field Marketing at Slack responsible for delivering Slack new business growth through our managed Slack customers. In close partnership with Slack’s CRO, you will be the most accountable senior leader driving demand and pipeline for Slack through innovative global marketing strategies and execution. You will lead an immediate team of global marketers responsible for executing region-specific strategies and investment plans across Slack's markets worldwide.  You will be a trusted advisor and partner with Sales and Product Marketing, as well as our global Salesforce field marketing organization, to drive an advanced content marketing and campaign strategy that resonates with our customers, focusing on target industries and lines of business, delivering measurable impact. The ideal candidate will have significant experience in formulating and executing integrated pipeline generation and maturation campaigns and will report directly to the Chief Marketing Officer of Slack. 

Responsibilities:

  • Partner closely with Sales leadership teams across each region to build and evolve marketing plans that align with pipeline needs.

  • Define messaging for our target industries, including the creation of comprehensive marketing materials for each focus industry.

  • Collaborate closely with Product Marketing to develop Line of Business messaging and positioning of Slack's products and solutions.

  • Develop region-specific content plans.

  • Work closely with teams across Marketing and the rest of Slack in formulating and executing integrated marketing campaigns.

  • Develop and execute customer-driven, locally oriented marketing strategies and programs to increase customer demand, sales, and positively impact Slack's brand equity.

  • Produce regular reports on market and industry trends for the management team. Direct day-to-day market research and competitive analysis projects.

  • Conduct primary and secondary market research and advise country stakeholders on sales and marketing strategies.

  • Hire and coach top talent. Recruit, train, and motivate a dynamic organization of Marketing leaders and individual contributors, empowering them with the consultative sales skills to meet and exceed our KPIs.

Qualifications:

  • 15+ years of Marketing leadership experience with a focus on partnering with localized Sales teams to drive pipeline.

  • Experience working for an enterprise cloud software company.

  • Proven ability to articulate value propositions differently according to industry and customer needs.

  • Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth.

  • Excellent verbal, writing, and presentation skills.

  • Ability to thrive in a dynamic, fast-paced environment.

  • Experience building a high-performance-oriented team culture.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our co

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Company

Salesforce

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