Lead Growth and Marketing Analyst

Apartment List’s Data team is seeking a Lead Growth & Marketing Analyst to elevate how we measure marketing performance and inform growth strategy. This is a high-impact, hands-on individual contributor role is ideal for someone with sharp analytical rigor, strong business intuition, and a proactive and collaborative approach to cross-functional problem solving.
You’ll work closely with stakeholders in Marketing, Product, Finance, and Growth teams to shape how we assess marketing effectiveness and optimize investments, answering key questions about the effectiveness of our marketing efforts. From building robust attribution frameworks, to guiding experimentation on new channels, and informing budget allocation, you'll be at the center of our most critical marketing decisions.
The ideal candidate has deep technical expertise in marketing analytics, and is skilled in stakeholder partnership and project management with an ownership mindset. Data is at the core of everything we do, and you will play a critical role in equipping the team to scale strategic decision-making across the marketing organization.

Responsibilities

• Define and drive marketing measurement strategy: from performance tracking, to incrementality and attribution models, all the way to demand and cost forecasting
• Design and analyze experiments to assess new channel opportunities and creative strategies
• Provide analytical leadership on budgeting and ROI optimization, partnering directly with senior stakeholders
• Translate complex data into actionable insights and narratives that drive strategy and execution
• Collaborate across teams to build scalable tools, dashboards, and reporting that support decision-making

Key Qualifications 

• 5-7 years of experience in similar marketing or growth analytics roles, ideally at a high-growth technology or B2C company
• A high degree of technical depth: fluency in SQL, comfort working with experimentation and statistical concepts, and programming experience (R or Python)
• Expertise in complex marketing analytics concepts such as incrementality testing, media mix modeling, LTV analyses, and multi-touch attribution
• An understanding of how to weave together and track across full funnel from brand through to performance
• Expertise with Google Analytics
• Proficiency in building out reporting in visualization tools (Looker, Tableau or similar)
• Familiarity with paid media channels and AdTech platforms
• A strategic mindset with the ability to zoom out to see the big picture while also diving deep into the data
• Strong communication and stakeholder management skills; comfortable engaging with senior stakeholders
• A bias for action and a sense of ownership — you don’t just surface insights, you help drive impact

What’s In It for You:

• A unique opportunity to partner closely with Data and Marketing leadership to shape measurement at scale
• High visibility and impact in a fast-growing consumer marketplace.
• Collaborative, mission-driven culture that values autonomy, experimentation, and clarity.
• Competitive compensation, stock options, comprehensive benefits, and flexible remote work environment.

Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:

• Zone 1: $145,000 - $176,000 TTC + equity
• Zone 2: $134,000 - $163,000 TTC + equity
• Zone 3: $123,000 - $149,000 TTC + equity

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. 
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
Here's what's in it for you (full-time US based employees only; does not apply to contract roles): 
Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)