Senior Director, Product
Teamworks InnovationsAbout the role
At Teamworks, we build the operating system for elite sports organizations, from D1 college football programs to professional franchises across the NFL, NBA, MLB, and NHL. Our Coaching and Personnel products sit at the heart of how teams identify, develop, and manage talent, and right now we're at an inflection point. Several acquisitions have put us in position to build something no one else in this market can: a unified, AI-first platform that connects coaching workflows, talent acquisition, and on-field performance analytics into a single operating layer for elite sports.
We're hiring a Senior Director of Product to own this category end to end. This person will lead a team of PMs and product leaders across multiple markets, own the roadmap for our Coaching, Player Personnel, Recruiting, and Intelligence products, and be the face of this business unit with customers, partners, and leagues.
The Role
Own the product strategy and roadmap across Coaching, Player Personnel, Recruiting, and Intelligence, driving coherence across a portfolio built through both organic development and acquisition
Define a cohesive, opinionated AI strategy that travels across football, basketball, and other sport markets. Identify the shared workflows (opponent scouting, self-scouting, talent evaluation, recruiting operations, free agency and the transfer portal, contract and scholarship decisioning) where AI agents create the most leverage, and turn that thesis into a multi-quarter roadmap
Lead and develop a team of product managers and product leaders operating across multiple sports markets and geographies
Serve as the external face of this product line, representing Teamworks in customer meetings, league partnerships, enterprise RFPs, and industry forums
Drive cross-functional alignment across engineering, design, data science, product marketing, GTM, and finance to move fast and ship product that wins in market
Stay relentlessly close to customers: front offices, coaches, coordinators, GMs, scouting directors, and league operators
Partner with Data Science, Engineering, and the PFF, SportLogiq, Zelus, and platform data teams to convert proprietary data into proprietary agents built on proprietary models, making deliberate calls on which capabilities are platform-level versus product-level
Find the workflows that look the same in football and basketball front offices and the workflows where markets genuinely diverge, building a portfolio approach that maximizes shared platform leverage without forcing one sport's mental model onto another
Own revenue and P&L accountability for the category, partnering with GTM to win league-wide deals and expand into new sports and international markets
What I'm Looking For
What You Must Bring
A track record of shipping and iterating across a multi-product portfolio: not just owning one product, but driving strategy and execution across several simultaneously, with a clear point of view on where agentic AI experiences win and where traditional SaaS workflows still serve users better
Sports fluency: a deep understanding of how sports operate, enabling you to sit down with a GM, coach, or personnel director and credibly speak their language. This can come from many places: a genuine passion for sports that includes following the ins and outs of a given league, time spent in a front office, or experience competing as an athlete at a high level
Deep familiarity with how professional and collegiate sports organizations operate: how front offices make decisions, what GMs and coaches actually need, and how enterprise leagues buy and deploy technology
Demonstrated experience leading PMs and product leaders through complex, multi-market environments (including through periods of organizational change like acquisitions or rapid growth), OR operating as a General Manager of a new business unit with full ownership of strategy, roadmap, GTM, and P&L outcomes
8+ years in product management or software development within B2B SaaS, sports technology, vertical AI, or comparable industries
The communication and stakeholder management skills to operate credibly at the executive level, with customers and league partners, and with technical and GTM teams, all in the same week
Even Better If
You've built and sold product directly to professional sports teams and understand the buying dynamics at that level
You have subject matter expertise in football or basketball, whether from coaching, scouting, front office, analytics, or product work in those markets
You've shipped AI-native features (not just AI-adjacent, but workflows where the AI is the product), with direct experience working
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