VP, Strategic Creative Production

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

The VP, Strategic Creative Production will partner in leading the end-to-end process of content creation across all video and social channels, from ideation to execution. This role will partner closely with the VP, Global Head of Creative Production to ensure that all creative executions ladder up to the SN Creative Org vision of being a consumer-centric, product led storytelling powerhouse. This role will work closely with cross-functional teams, ensuring alignment between product strategy, marketing objectives, and content output to build a center-of-excellence in the creative production of our product stories. As the strategic production lead of the studio, they will partner to oversee a team of directors, producers, editors, and a social media content team, balancing the strategic and operational demands of video and social content production. This role will interface directly with the SN ELT and cross-functional teams including Marketing, PD, Creative, Social & Media.

Responsibilities:

1. Strategic Leadership:
• Develop and execute a content strategy that aligns with SharkNinja Studio’s vision and business goals, maximizing reach, engagement, and conversion across digital platforms.
• Collaborate with product, marketing, and brand teams to ensure alignment on messaging and positioning, showcasing product features and benefits in a compelling and innovative way.
• Ensure executive alignment with the strategic and operational vision for the SN studios in partnership with the VP Global Head of Creative production
• Strategically push the creative execution and storytelling to ensure that the work breaks through and clearly communicates the Product WOWs.
2. Creative Vision and Production:
• Oversee the strategic creative direction across content, driving innovative storytelling approaches that highlight product functionality and consumer value.
• Develop a future forward plan that allows for continue growth and efficiency in global production. Ensure that SN Studio is being set-up to future proof for new and innovative storytelling channels
• Ensure high-quality outputs that breakthrough and meet brand standards and appeal to our target audiences.
• Inspire and mentor a team of production experts, fostering a culture of creativity, collaboration, and continuous improvement.
3. Operational Excellence:
• Help manage the budgeting, scheduling, and resource allocation for content production, ensuring projects are delivered on time and within budget.
• Work closely with cross-functional partners to operationalize process between Boston, NYC & EMEA teams to ensure a clear, efficient and outrageously extraordinary output.
• Develop a seamless process for content development in partnership with the Social, IMC, Creative & Marketing teams
4. Cross-Functional Collaboration:
• Work closely with product development teams to develop a deep understanding of product functionality, ensuring that content effectively communicates product features and unique selling points.
• Partner with marketing, e-commerce, and analytics teams to leverage data-driven insights, optimize content performance, and inform future creative direction.
• Act as a bridge between creative and operational teams, fostering a collaborative environment where strategy, execution, and product knowledge converge seamlessly.
5. Industry Awareness and Innovation:
• Stay updated on trends in social media, video content, and digital marketing, applying relevant insights to keep SharkNinja Studio’s content at the cutting edge.
• Explore new platforms, content formats, and production technologies to enhance the team’s capabilities and deliver fresh, impactful content.

Requirements:

• Bachelor’s degree in Marketing, Film/Media, Communications, or a related field; advanced degree preferred.
• 15+ years of experience in content creation, video production, or social media, with at least 5 years in a senior leadership role.
• Demonstrated experience in managing large-scale creative projects from concept to delivery, particularly in a consumer product or lifestyle brand setting.
• Strong knowledge of video production processes, digital marketing, and social media strategy.
• Proven track record of delivering high-quality content that drives engagement, support