Senior Director, Digital Community Marketing (Core Games)

Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need:

2K is looking for a Sr. Director, Digital Community Marketing, to join its Core Games group and lead the digital community marketing team efforts across the Core Games portfolio of projects, including the BioShock, Borderlands, Civilization, Mafia franchise and more. Reporting to the Vice President, Global Brand Marketing, you will play a crucial role in defining and leading, a team of Social, Community, and Influencer marketing experts to integrate social, community, and creator marketing throughout the lifecycle of our Core Game business unit franchises.

Representing the “voice” of our player, be responsible for fostering deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies based on player needs to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities.

This role takes ownership of setting and reporting upon our Social, Community, and Influencer Marketing KPIs and requires a deep understanding of, and ability to report on player needs, have strong cross-functional collaboration and project management skills, and ability to optimize workflows to ensure projects are delivered on time and within budget. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role. 

What You Will Do:

Digital Community Marketing

• Lead and develop campaigns as the driver of our Digital Community Marketing hub, which will include social, community, and influencer marketing leads working as one holistic team.

• Drive long-term planning and execution for forward-thinking strategies, both for annual campaigns and 365 brand building.

• Serve as the social, community, influencer marketing expert, collaborating with cross-functional teams to prioritize and streamline digital marketing efforts, managing expectations, timelines and needs of the team to execute properly.

• Thoughtfully steer and build campaigns from audience insights that align with our identified target audiences.

• Set KPIs, benchmarks, metrics that matter, goals and objectives for all campaigns in partnership with our insights team.

• Manage and optimize campaign reporting and tracking, building dashboards and effective workflows for the team to streamline reporting.

• Oversee and steer creative ideation and social content development needed to to launch best-in-class campaigns.

Leadership, Collaboration and Communication:

• Build and steer the Digital Community Marketing team - define team structure, act as hiring manager for all additional social, community, or influencer resource needs, and assign appropriate team support across priority