North America Programs Marketing Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

North America Programs Marketing Manager   

 What We’re Looking For  

 We are hiring a North America Programs Marketing Manager to develop and execute high-impact, targeted marketing programs that align with North America sales priorities and global marketing strategies.   

 This role is critical in driving sales effectiveness, pipeline acceleration, and revenue growth through strategic, data-driven programs.  

 If you have a deep understanding of the sales funnel, sales KPIs, and a track record of delivering targeted marketing programs across paid media, webinars, email nurturing, this is an opportunity to make a tangible business impact.  

Key Responsibilities:  

• Align marketing with sales: Partner with North America sales teams and global marketing stakeholders to understand sales priorities, industry trends, and key use cases. Evaluate global marketing programs, identifying gaps and additional use cases that need to be supported.  
• Develop and execute targeted programs: Plan and implement upsell, cross-sell, and pipeline acceleration programs.  
• Define and track program success metrics and KPIs: Partner with the marketing and sales operations teams to develop marketing KPIs that are relevant to both marketing and sales, ensuring clear measurement of impact.  
• Optimize marketing execution: Oversee day-to-day program delivery, ensuring seamless execution and measurable impact.  
• Leverage data for continuous improvement: Track, analyze, and refine marketing performance, using insights to enhance future campaigns and improve ROI.  
• Drive marketing innovation: Stay ahead of industry trends, recommending new campaign tactics and best practices to maximize sales and marketing alignment. 
• Guarantee uniform program procedures: Inform the field and channel marketing teams about best practices, ensuring consistent processes and protocols for executing programs. 

This is a high-impact role for a strategic marketing professional who thrives in a fast-paced, sales-driven environment and excels in stakeholder collaboration, data-driven decision-making, and program execution.  

 Required Qualifications & Skills  

• Proven experience in B2B marketing program management, with a track record of independently developing, executing, and optimizing marketing programs in complex business environments.  
• Strong understanding of SaaS go-to-market strategies, sales funnels, and key performance metrics, with the ability to design marketing programs that drive customer acquisition, pipeline acceleration expansion, and retention.  
• Proven ability to partner with sales, corporate marketing, and regional teams, ensuring marketing programs are relevant, practical, effective, and aligned with business goa