Vice President, Scores Marketing

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"Are you ready to drive the future of credit scoring? As the Vice President of Scores Marketing at FICO, you’ll be at the forefront of innovation, leading the charge in marketing strategies that define our scores products and services. This is your chance to make a significant impact by crafting compelling campaigns, elevating brand presence, and driving customer engagement. Reporting directly to the global head of product marketing and communications, you’ll shape the narrative of a market leader and inspire a high-performing team. Join us and be the architect of marketing excellence." - Hiring Manager

What You’ll Contribute 

• Craft and Execute Visionary Marketing Strategies: Develop dynamic and integrated marketing plans that captivate audiences across digital, social, event, and traditional channels, amplifying FICO's scores products and services. 

• Champion Brand Elevation: Spearhead initiatives to fortify the FICO Scores brand, ensuring consistency and resonance in every marketing message and across all touchpoints. 

• Uncover Market Insights: Dive deep into market research to decode customer needs, trends, and the competitive landscape, translating these insights into powerful marketing strategies and product innovations. 

• Ignite Demand Generation: Design and implement cutting-edge demand generation programs to boost awareness, generate quality leads, and propel sales, in close collaboration with the global demand generation team. 

• Master Content Creation: Lead the development of impactful content—whitepapers, case studies, blogs, and videos—that educates and engages our audience about the unique benefits of FICO Scores. 

• Orchestrate Campaigns: Plan, execute, and evaluate integrated marketing campaigns to drive customer acquisition, retention, and cross-selling, maximizing every opportunity for growth. 

• Forge Strategic Partnerships: Build and nurture strategic alliances with industry organizations, financial institutions, and key stakeholders to enhance the reach and influence of FICO Scores. 

• Inspire Team Excellence: Assemble and lead a world-class marketing team, offering guidance, mentorship, and support to fuel professional growth and achieve ambitious business goals. 

• Optimize Budget Utilization: Strategically manage the marketing budget, ensuring resource allocation delivers maximum ROI and supports our aggressive growth targets. 

What We’re Seeking 

• Educational Background: Bachelor's degree in marketing, technology, or a related field; an MBA is a plus. 

• Marketing Mastery: 10+ years of marketing experience with a stellar track record in B2B or B2C marketing, ideally within financial services. 

• Industry Expertise: Deep understanding of credit scoring and consumer credit markets, with hands-on experience in marketing credit scoring products or financial services. 

• Strategic Vision: A strategic thinker who can translate market insights into actionable and innovative marketing plans. 

• Leadership Excellence: Exceptional leadership and communication skills, with a knack for inspiring and mobilizing cross-functional teams. 

• Collaborative Spirit: A collaborative leader who thrives in partnership with colleagues and teams to align objectives, drive change, and