Senior Web Marketing Specialist, B2C

About the team

The Web Marketing team's primary focus is to cultivate strong relationships with our customers and partners through a tailored on-site experience in support of Zillow-branded and affiliated transaction-oriented services. We work with a breadth of partners and tools to support business goals and deliver measurable outcomes. Our vision is to build a personalized onsite customer experience via rapid experimentation and optimization, aligning with Zillow’s mission to help more people get home — with speed, certainty, and ease!

About the role

This job helps drive Zillow Group's success by supporting the implementation of our B2C and B2B Web Marketing programs, including landing pages, onsite merchandising, and conversion rate optimization. The ideal candidate thrives in a fast-paced, ambiguous environment, possesses expertise in digital marketing and technology, excels in stakeholder management, and demonstrates strong analytical and process-oriented skills. If you are curious about building customer-centric web experiences, working with innovative tooling solutions, and delivering on Zillow's vision of reimagining real estate, we want to hear from you!

Key Responsibilities

• Own the hands-on implementation of web marketing campaigns and initiatives within various tools, with a primary focus on building landing pages and onsite merchandising campaigns.
• Work closely with cross-functional teams to implement the Web Marketing roadmap, fostering alignment with product, engineering, channels, and analytics.
• Implement and complete Conversion Rate Optimization (CRO) tests using both external and internal tools, collaborating with the CRO program lead, channel teams, and business partners to enhance user experience and meet business objectives.
• Translate business needs into platform enhancement needs, surfacing and collaborating with platform teams.
• Build processes for operational excellence
• Collaborate with analytics to develop and maintain dashboards and reports, offering insights into performance across key partner teams.
• Leverage web analytics data to identify areas for improvement and measure the impact of optimization efforts, communicating results to relevant stakeholders.
• Document and share results, recommendations, themes, and methodologies, ensuring insights are disseminated across the organization for continuous improvement.
• Work with product teams to guarantee consistent tagging and tracking across web properties, facilitating accurate data collection and analysis.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $89,300.00 - $142,700.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 5+ years of hands-on experience in digital marketing or conversion optimization, with a preference for direct web marketing exposure.
• Proficient with Content Management Systems (CMS), such as WordPress, building web experiences within defined design systems.
• Foundational knowledge of HTML, CSS and JavaScript
• Proficient SQL skills and expertise using web tracking tools like Google Analytics for performance measurement.
• Experience in leveraging analytical and technical expertise to implement strategies of web experiences, involving detailed translation of business requirements, meticulous organization of partner input, and collaborative partnership with platform tech teams.
• Preferred experience in implementing audience personalization, segmentation, and dynamic content strategies.
• Experience with web optimization tools such as Optimizely and Contentsquare.
• Proficiency in spreadsheet software (Excel, Google Sheets) and data visualization tools (Tableau) for in-depth quantitative analysis.
• Excellent communication skills, both written and oral, with a shown ability to foster collaboration internally and with external vendors.
• Successful track record of coordinating efforts across diverse groups and building processes to implement key initiatives.
• Flourishes in a fast-paced, data-drive