Jobs and Careers

Brand Manager, Pacific Broth

United Statesfull_timeVerifiedPosted 17 Jul 2026

💰 $182,700/yr($132,900/yr – $182,700/yr)

About the role

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

The Brand Manager, Pacific Broth is responsible for driving growth for the brand by building and executing plans to meet annual brand, financial, & share objectives. Responsibilities include the development of insight-driven marketing strategies, brand positioning, innovation, communication & long-term category vision. This individual will lead end-to-end brand management, including P&L ownership, strategic planning, innovation pipeline development, and create the direction for integrated marketing execution.

What you will do…

Set the Annual Operating Plan financial and volume commitments in partnership with the larger category team.
Forecast demand and manage delivery of all aspects of the base business.
Develop and commercialize brand line extensions, quality and cost improvements, and commercial innovation, all grounded in deep and relevant consumer insights.
Partner with Consumer Experience/Activation teams to understand the performance and ROI of all marketing levers, optimizing investments throughout the course of the year.
Develop and execute the annual operating plans for the brand.
Deliver against the core brand positioning and vision by developing appropriate annual marketing and close-in product innovation plans.
Generate monthly consumption and demand forecasts in partnership with Demand Planning and Sales
Set marketing budgets and deliver P&L target Net Sales, Gross Margin and Marketing Contribution consistent with the group's overall financial commitments to the Company's growth agenda
Identify untapped areas of demand within core category/segments to generate new product or commercial innovation ideas and commercialize them, including selling strategy, communications idea development and executional planning in partnership with Customer Marketing and Sales teams
Organizational development, including management and day-to-day coaching of junior brand marketers.
Provide thought leadership to inspire greatness, divergent thinking, and ongoing inspiration for business building product and marketing ideas

Who will you work with…

Reports to Director, Broth
Manages 1 direct report
Brand Marketers and Category Leadership across the Soup & Broth portfolio
Consumer Experience/Activation COE
Cross-functional partners (Sales, Supply Chain, Finance, etc.)

What you will bring to the table… (Must Have)

Bachelor’s Degree Required
8 years of brand management or equivalent commercial experience"
Note that MBA will count for additional experience.
Strategic thinking ability and creative talent to bring breakthrough ideas to market
Strong analytic capability and project management skills
Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups
Proven experience leading a team

It would be great if you have… (Nice to Have)